Retail media tightens its grip: 73% of advertisers plan to spend more as RMNs pair scale with closed-loop proof.

Pride participation pays off: 37% back brands in Pride, up 9 points, as Gen Z leads and authentic allyship drives loyalty.

Ad avoidance is mainstream: 52% block ads, and many pay more to skip them, forcing marketers to rethink volume, timing, and format.

Uber Ads targets the transaction moment: Deal Drops and Reorder Rewards capture wallet-open intent as commerce media heats up.

AI labels don’t dent ads: MediaScience research shows that AI transparency leaves performance intact—and consumer trust stronger.

Social media nears half of digital ad revenues: Platforms will take 44% of online ads by 2030, hitting $640 billion as AI tools and short video lure budgets.

New York reins in AI ads: New rules demand disclosures for synthetic performers and guard the deceased, putting onus on advertisers.

TikTok courts microdrama creators: Sundance tie-up trains short-form storytellers as brands eye booming, ad-ready series.

ChatGPT ads get cheaper via Criteo: Spending cuts and incentives widen access, positioning Criteo as a go-to AI ad gatekeeper.

YouTube Shorts earns MRC stamp: Shorts is the first short-form platform accredited, giving brands third-party backing on safety systems.

Meta turns Reels into series: A new feature tests episodic Reels, aiming to convert scroll-by views into repeat visits and deeper ad value.

WPP’s global rebound: India dominance and Natura LATAM deal fuel recovery aims even as losses linger.

Meta widens teen guardrails: Global safety rollout and content caps aim to address legal blows and calm wary regulators.

Why every streamer wants podcast deals: A flurry of exclusive video deals offers streamers a low-cost way to drive viewership.

Netflix challenges YouTube: YouTube leads in reach and revenue, yet Netflix’s rapid ad climb boosts its appeal for brand dollars.

Reddit opens Shopify to all advertisers: Global rollout ties community intent to DPAs, easing catalog setup and courting retail budgets.

Marketers have more reason to consider FAST: Bigger audiences, improving content, and lower CPMs make FAST a reach extender.

YouTube upends purchase intent for grocery ads: Its share of intent clicks skyrocketed from 2.2% to 55.2%, reversing Meta’s dominance.

Walmart Connect opens up: The company is extending first-party data beyond its DSP, tying off-site buys to in-store sales.

B2B AI ambitions outpace readiness: CMOs want AI visibility, yet fragmented metrics and thin expertise stall results.