Market power drives Senate scrutiny for good reason; a combined Netflix–HBO Max would concentrate premium CTV buying without expanding total market size.

Publicis shows strong growth as AI takes center stage, but advertisers should monitor which holdcos prove AI-driven gains across planning, activation, and outcomes.

The Post’s layoffs show how generative search is accelerating divergence among publishers—and suggests that AI-driven discovery is breaking legacy news.

TikTok reliably draws strong results that make it a must-have for short-form social advertising, even amid uncertainty.

Amazon expands its agentic ad footprint; its new MCP server turns AI-driven advertising from experimentation into infrastructure, prioritizing controlled automation over raw API access.

Disney is getting an edge with an NFL-ESPN deal that protects it against digital video pressure from rivals like YouTube.

Super Bowl ads still spark buzz, but fragmentation and $8 million costs push marketers to second-screen, social, and CTV plays.

Testing ChatGPT ads will cost you; OpenAI's $200,000 minimum upfront ad buys are expensive, but these ads may become commonplace in due time.

YouTube TV's win against Disney shows marketers that platform scale now shapes where premium sports ads live.

Industry KPI data shows arts and entertainment ROAS peaked in late Q3, with awards buzz lifting efficiency early.

PubMatic addresses publisher concerns with AI Insights, a tool that reveals buyer, DSP, and inventory trends to clarify where demand and value move.

57% of ad buyers will prioritize creator ads in 2026—but success will be driven by repeat partnerships with genuine brand advocates.

Q4 Ad Results Signal Durable Marketer Demand, with Double-Digit Growth Across Major Platforms

Short-form, shoppable, and side-by-side features aim to narrow the gap between Paramount and Netflix, but Netflix remains the safer bet for advertisers.

Spotify sports podcast listening jumps 358% after games, outpacing pregame gains and opening a bigger ad window beyond live TV.

WPP Production is centralizing execution to serve today's always-on world of content creation.

CEO neutrality carries brand risk; OpenAI and Anthropic leaders’ cautious political responses are an illustration of how hedging on values can erode trust rather than protect it.

Bluesky prioritizes live conversation over scale: The platform is leaning into real-time events to differentiate from X and Threads.

Video is fueling LinkedIn’s growth, with Q4 revenues topping $5 billion, aided by a 30% jump in paid video ads and rising short-form demand.

In 2026, brands’ revenue gains will come less from AI tools and more from integrating high-quality data that informs decisions.