The news: LinkedIn’s revenues rose 11% YoY in Q4 2025, surpassing $5 billion, with gains largely driven by the platform’s push into paid video ads and short-form video content.
- Paid video ads grew 30% YoY, led by short-form content efforts, according to Microsoft CEO Satya Nadella.
- Video uploads increased more than 20% YoY.
- LinkedIn reached 1.2 billion members as 2025 marked four consecutive years of double-digit user growth.
Short-form’s potential: Brands and consumers are turning to short-form video because of its ability to capture fleeting attention quickly, making it critical for awareness and early engagement. LinkedIn is capitalizing on a format, popularized by TikTok and Instagram, that continues to prove its strength for advertisers.
- 30.7% of US marketers say short-form social video is very effective, and half say it is effective, and fewer than 1% rate it ineffective, per an EMARKETER and Smartly 2025 survey.
- 77% of marketers report better performance with short-form video than campaign baselines, according to DoubleVerify.