Marketing & advertising briefing Trends & Statistics
Snapchat makes bid for creator dollars as marketers favor rival platforms
Snapchat courts creators: A new study touts deeper fan ties and longer ad views, but influencer spending still trails rivals by billions.
Google, Amazon, and Netflix will command nearly 50% of the CTV ad market by 2030
CTV consolidates around three giants: Google, Amazon, and Netflix will near 50% of global ad dollars by 2030.
Industry KPIs: Gaming-style ads drive the highest CTV engagement—but momentum is slowing
Gaming CTV ads cool off: KPI data shows that engagement still tops peers, but rates fall sharply as interactive formats scale.
Texas sued Netflix for illegal data collection. Here’s what to make of it.
Netflix is Texas attorney general’s latest target: A lawsuit alleges Netflix makes its service addictive and harvests data. Why have others dodged the bullet?
TikTok’s new ad updates promise stronger ties between creators, search, and commerce
TikTok upgrades its ad stack: New search hubs, AI capabilities, and creator tools aim to turn discovery into direct purchases.
Pay TV falls and digital platforms reign in Versant’s earnings
Versant rides digital lift: Platforms and licensing jump, cushioning linear declines as pay TV loses scale.
YouTube pitches creator-led, TV-like series at Upfronts
YouTube courts brands with TV-style creators: Upfront pitch pairs stars and CTV scale as linear TV time slips.
At Upfronts, Netflix’s ad business gets more aggressive
Netflix hits the gas on advertising: The company secured a slew of NFL games, but its bet on podcast and vertical video ads is less certain.
Discord ties premium perks to its rewards-based ad strategy
Discord sweetens rewarded ads: Nitro bonuses tie premium users closer to Quests, offering brands young, engaged fans.
Meta ad revenues will surpass $240 billion this year
Meta tops $240 billion in ad revenues: AI-fueled gains and Reels lift revenues as the company cements its pull with marketers.
Warner Bros. Discovery leans on AI it its Upfronts ad pitch
WBD adds AI to calm merger jitters: Unified metrics and contextual creative tools promise relevance as deal questions linger.
Amazon adds new targeting power to Prime Video ads at Upfronts
Amazon personalizes Prime Video ads: Dynamic TV Creative tailors repeat spots using shopping data, turning CTV reach into retail action.
Podcasting is iHeartMedia’s fastest-growing segment, signaling its priorities
IHeartMedia earnings show the power of podcasts: Though the format has its challenges, strong growth will make it a priority for audio platforms.
TikTok introduces ad-free subscription tier in the UK
TikTok tests paid ad-free model in UK: While ad revenues remain stable, creator deals could gain value if subscription adoption climbs.
Instagram reportedly considers moving into long-form CTV content
Instagram pushes into the living room: Long-form CTV plans could pit it head-on with YouTube’s cross-device dominance.
NBCUniversal’s Upfront slate aims to make TV ads more measurable and automated
NBCU courts performance skeptics: An updated Performance Insights Hub and AI agents target cleaner TV metrics and tighter cross-channel tracking.
LinkedIn and Amazon Ads give B2B marketers a new path into CTV
LinkedIn taps Amazon for CTV: B2B marketers can target by job title on streaming TV, blending brand reach with pro data.
OpenAI expands ChatGPT ad pilot to new markets
OpenAI widens ad footprint: International rollout aims to lure in advertisers, using scale to offset weak CTRs and steep revenue goals.
US ad market slows amid geopolitical and macroeconomic pressures
US ad market cools in March: The 2.8% gain trails February’s spike as energy shocks, tariffs, and fewer tentpole events curb spend.
AppLovin’s Q1 earnings show its AI ad pivot is paying off
AppLovin proves AI pivot is paying off: Q1 revenues grew 59% YoY. Its AI ad engine is driving higher mobile spend amid broader privacy headwinds.
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