Fans are increasingly defining themselves by what they create with the IP they consume, and major platforms and studios are now formalizing that behavior. AI-powered remix tools are turning fan creation from a legal gray area into a sanctioned, scalable feature of entertainment and social media.

Disney’s $1 billion partnership with OpenAI’s Sora enables fans to generate images and short videos using Disney, Pixar, Marvel, and Star Wars IP in a licensed environment, with selected fan-created clips flowing onto Disney+.
Sora’s standalone app introduces a TikTok-like feed where every clip is AI-generated and designed to be remixed, encouraging chains of reinterpretation rather than passive viewing.

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