The news: YouTube has cemented itself as the largest global media platform and a major driver of ad revenues, per a MoffetNathanson report cited by The Hollywood Reporter.
Zooming out: Other findings reaffirm MoffetNathanson’s claims. YouTube is the most popular media platform in the US, with users spending 11.4 billion minutes daily with the platform, per our forecast. That’s above Netflix (10 billion minutes), Facebook (5.4 billion), and Instagram (4.7 billion).
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