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EMARKETER

The Iran war is creating new downside risks for ad spending

Article by Marisa Jones  |  Apr 3, 2026
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The Iran war is creating new downside risks for ad spending
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Total Media Ad Spending
Digital Ad Spending
United States

The news: The Iran war is starting to trickle down to ad spending, potentially knocking out billions this year, per EMARKETER’s newly released energy shock forecasts.

Our forecast assumes crude oil will remain above $100 per barrel—which will lead to inflation, delayed monetary easing, and a significant slowdown in ad growth beginning this year.

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