The news: TikTok average monthly video views grew a massive 68% YoY in Q4 2025, with commerce-heavy categories outperforming, according to our industry KPI data provided by Dash Social.

Video views for content in the wellness industry skyrocketed 391% YoY.
CPG (132% growth) and retail (126%) videos followed.
Other industries that showed notable growth included beauty (110%), home (91%), and fashion (83%).
Food and beverage was the only category that declined, down 15% YoY.

Why it matters: The data reinforces TikTok’s evolution from an awareness channel into a discovery-to-purchase engine—emphasized by the expected 48% YoY growth in TikTok Shop US sales this year, per our forecast.

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Industry KPIs: Commerce categories are driving TikTok view growth

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