The news: Microsoft’s FYQ3 earnings release showed LinkedIn’s revenues growing 12% YoY, signaling steady growth in platform engagement. LinkedIn CEO Daniel Shapero said overall LinkedIn posts grew 14% in this period, while paid video content increased almost 30% YoY “as creators connect with their audiences and grow their businesses” on LinkedIn.

The company anticipates LinkedIn’s revenues will increase 10% in FYQ4. On its earnings call, CFO Amy Hood noted LinkedIn now has 1.3 billion members.

Zooming in: LinkedIn’s steady ad revenue growth is being fueled by a strategic focus on video, heightened engagement, and strong ad performance metrics—all of which are reinforcing its evolution into a dynamic social platform.

• LinkedIn has seen notable growth from its video push. Its Q4 2025 revenues surpassed $5 billion, with significant growth attributable to paid video ads and short-form content efforts.
• In this period, LinkedIn video uploads increased over 20% YoY and time spent watching video grew 36%. LinkedIn noted that video posts received 20 times more shares, 47% higher clickthrough rates, and triple the engagement of other post formats.
• Platform engagement and content creation are growing sustainably. The Economist reported in April 2025 that comments on LinkedIn were up 37% YoY; meanwhile, LinkedIn last year scaled its BrandLink program with creator-led shows aimed at boosting B2B engagement.
• Combined with its growth in video content, that creator push could boost interest, as social users across geographies consistently rate short-form videos as their top creator content format.
• These efforts are already yielding meaningful results: 93% of LinkedIn marketers previously stated that video ads directly improved return on investment. DoubleVerify found that 77% of marketers noted better performance with short-form compared with campaign baselines.

Implications for B2B marketers: Another quarter of double-digit revenue growth indicates that LinkedIn is sustaining its momentum as a force in B2B digital advertising. For marketers, content expansion, increased engagement, and promising ad results point to a platform that is becoming more capable of delivering both engagement and performance.