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March 31, 2025

People Like Many Types of Creator Content, but Short Videos Are the Top Choice in Every Country Surveyed

Methodology

Data is from the March 2025 impact.com and EMARKETER Survey "Global Creator Commerce Study." 4,500 social media users ages 18+ in 8 countries worldwide were surveyed during March 2025. 1,000 were in the US, and 500 each were surveyed in Australia, Canada, China, France, Italy, Singapore, and the UK. Quotas were set to be representative for age and gender.

Featured In

Global Creator Shopping Survey Creators propel YouTube Shorts past 200 billion daily views—Veo 3 could scale it faster Consumers pick quick videos as top creator format LinkedIn revenues grow 12% as paid video yields strong results

Sources

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Chart Title

People Like Many Types of Creator Content, but Short Videos Are the Top Choice in Every Country Surveyed

Publication Date

March 31, 2025

Sources

Featured In

Global Creator Shopping Survey Creators propel YouTube Shorts past 200 billion daily views—Veo 3 could scale it faster Consumers pick quick videos as top creator format LinkedIn revenues grow 12% as paid video yields strong results

Topics

Influencer Marketing Digital Shoppers & Buyers Social Commerce Retail Ecommerce Sales Digital Video Mobile Video Podcasts Augmented & Virtual Reality China United Kingdom United States Singapore Australia Italy Canada France

Worldwide