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EMARKETER

Creators propel YouTube Shorts past 200 billion daily views—Veo 3 could scale it faster

Article by Gadjo Sevilla  |  Jun 20, 2025
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Creators propel YouTube Shorts past 200 billion daily views—Veo 3 could scale it faster
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Connected TVs
Smartphone Users
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United States

The news: YouTube Shorts now average 200 billion daily views, a 186% increase from 70 billion in 2024. The platform also sees 1 billion daily TV watch hours, leading Nielsen’s streaming rankings with 12.5% of total TV viewership, surpassing Netflix, Disney+, and Prime Video.

The news, announced at Cannes Lions 2025, highlights YouTube Shorts’ rise as a TikTok competitor and reveals consumers’—especially Gen Z’s—preference for bite-size video snippets over other content.

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