Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing
Twitter’s Elon Musk and whistleblower drama is affecting its personnel—and advertising ambitions

Twitter’s Elon Musk and whistleblower drama is affecting its personnel—and advertising ambitions

Article
Aug 25, 2022

Twitter employee departures accelerate as Musk drama wears on: Uncertainty over company direction and stalled growth initiatives could be a turnoff to advertisers as well.

Instagram’s newest copycat target is BeReal

Instagram’s newest copycat target is BeReal

Article
Aug 24, 2022

Instagram is jealous of BeReal’s attention: But if it wants to copy the newer app’s core features, its own reputation and clutter will get in the way.

Marketing execs feel a recession can help them win back-to-office tug of war with employees

Marketing execs feel a recession can help them win back-to-office tug of war with employees

Article
Aug 24, 2022

Apple’s return to work revolt reveals the complexity of future of work: A possible recession might change things dramatically

Fortnite is blowing Zuckerberg’s metaverse vision out of the water

Fortnite is blowing Zuckerberg’s metaverse vision out of the water

Article
Aug 23, 2022

Zuckerberg’s slipup is a bad omen for its metaverse: Meta’s CEO shared an ugly photo of its metaverse platform that kicked off a week of mockery and concern.

Roku’s turning to original content to grow—but it’s an uphill battle

Article
Aug 23, 2022

Roku’s in a “Weird” situation: When your best chance to grow is a “Weird Al” Yankovic biopic, things can’t be going that well.

Is the value of a Netflix subscription diminishing?

Is the value of a Netflix subscription diminishing?

Article
Aug 19, 2022

Netflix’s ad-supported plans have an image problem: Concerns are swirling about the value of its upcoming subscription tier.

Streaming viewership passed cable for the first time ever in July

Streaming viewership passed cable for the first time ever in July

Article
Aug 19, 2022

Streaming hits a major milestone: Time spent streaming beat out broadcast and cable for the first time ever last month.

July was the worst month for ad spending in 2 years

Article
Aug 18, 2022

July spending figures confirm the advertising downturn: The industry is pulling back from pandemic-era highs, and everyone is feeling the impact.

Smart TV sales are recovering, but their ad dominance has dwindled

Smart TV sales are recovering, but their ad dominance has dwindled

Article
Aug 17, 2022

Smart TVs are staring down a very different landscape: Hardware sales will recover this year as the industry addresses concerns about miscounting ads.

Apple will soon bring ads to its Maps, Books, and Podcasts apps

Article
Aug 16, 2022

Maps are a safe space for Apple’s ad expansion: Apple has a low share of this market and can point to competitors that already sell map ad space.

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Social media crypto scams reinforces need for influencers to disclose paid sponsorships

Social media crypto scams reinforces need for influencers to disclose paid sponsorships

Article
Aug 15, 2022

Influencer marketing has a disclosure problem: The Crypto market in particular has seen top creators push what turned out to be scams, costing followers millions.

TikTok is having trouble keeping up with its own growth

TikTok is having trouble keeping up with its own growth

Article
Aug 15, 2022

TikTok’s growth could be stifled by ties to China: Intense demand and repeated scandals have the company twisted in a knot.

Disney+ hikes prices and sets fees for its ad-supported tier—beating Netflix out of the gate

Article
Aug 11, 2022

Disney+ gets out in front of Netflix: When it comes to launching and announcing pricing for its ad-supported tier, that is.

Roblox is gaining users and brand partnerships—but growing revenue would be great

Article
Aug 11, 2022

Roblox isn’t growing: The young-skewing gaming/metaverse platform reported lower net bookings than Q2 2021.

As Snap plans layoffs, it looks to restructure as a more diversified company

As Snap plans layoffs, it looks to restructure as a more diversified company

Article
Aug 10, 2022

Even as it contracts, Snap looks to the future: The company is planning layoffs but has major long-term ambitions.

DraftKings cuts back on ads after a year of heavy spending

DraftKings cuts back on ads after a year of heavy spending

Article
Aug 09, 2022

Sports betting’s ad cooldown won’t be permanent: A year of hefty spending might have DraftKings slowing down, but sports will persist through a recession.

Twitter launches Location Spotlight to appeal to brick-and-mortar businesses

Article
Aug 08, 2022

Twitter appeals to retailers: Its new Location Spotlight should help firms with physical locations communicate with customers.

Consumers are concerned about HBO Max’s new direction

Consumers are concerned about HBO Max’s new direction

Article
Aug 05, 2022

HBO Max’s reputation is at risk: Cost-cutting moves from the debt-ridden company have consumers worried about the streamer’s future.

The New York Times loses ad revenue in Q2, a bad omen for digital media

The New York Times loses ad revenue in Q2, a bad omen for digital media

Article
Aug 04, 2022

The New York Times feels the ad downturn: That’s bad news for other digital publishers who have started layoffs and seen ad dollars plummet.

The multitude of reasons Facebook and Instagram execs are relocating to the UK

Article
Aug 03, 2022

Meta executives flee to the UK for a number of reasons: Remote work, regulatory concerns, and the threat of TikTok all fit into the equation.

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