Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing
Ahead of July Fourth, travel industry hopes for big summer rebound

Ahead of July Fourth, travel industry hopes for big summer rebound

Article
Jun 23, 2022

The travel industry looks forward to a summer rebound: Will they get it, though?

Reddit partners with DoubleVerify to address brand safety concerns

Reddit partners with DoubleVerify to address brand safety concerns

Article
Jun 23, 2022

Reddit tries to solve its brand safety problem: A new partnership with DoubleVerify brings much-needed metrics and safety tools to its burgeoning ad platform.

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

Article
Jun 21, 2022

Here's what you missed at Cannes so far: the future of advertising, inclusivity, and sustainability are themes that keep coming up.

Newly merged Warner Bros. Discovery is cutting 1,000 ad sales jobs

Article
Jun 16, 2022

Warner Bros. Discovery cuts costs and preps for advertising cool-off: The media giant is slashing 1,000 jobs from its global ad sales team.

Advertisers are losing $1 billion on CTV ads that run while TVs are off

Advertisers are losing $1 billion on CTV ads that run while TVs are off

Article
Jun 14, 2022

Advertising uncertainty just got worse: A report found that 17% of ads on CTV devices air while TVs are off, costing advertisers $1 billion.

During Pride, brands see metaverse as opportunity to gain traction with LGBT+ consumers

During Pride, brands see metaverse as opportunity to gain traction with LGBT+ consumers

Article
Jun 14, 2022

Metaverse events roll out welcome mat for LGBT+ community: Brands seize on opportunities to celebrate Pride Month in the virtual world.

Amazon ends $7.7B quest to purchase cricket rights

Article
Jun 13, 2022

Those waiting for a bid from Amazon are going to hear crickets: The digital giant won’t pay up to $7.7 billion to win streaming rights for Indian Premier League cricket matches.

Meta pushes collaborative gaming platform Crayta to metaverse-averse users

Meta pushes collaborative gaming platform Crayta to metaverse-averse users

Article
Jun 09, 2022

Meta thinks users need stepping stones to the metaverse: Its Crayta announcement suggests many consumers need to be pushed along the “immersion continuum.”

Netflix’s rumored Roku acquisition is interesting but unlikely

Netflix’s rumored Roku acquisition is interesting but unlikely

Article
Jun 09, 2022

Netflix and Roku are the right match at the wrong time: A rumored merger makes sense on the surface, but not in the current landscape.

PepsiCo Bubly’s ‘safe spaces’ campaign plays it safe

PepsiCo Bubly’s ‘safe spaces’ campaign plays it safe

Article
Jun 09, 2022

PepsiCo’s Bubly comes out to honor LGBTQ+ community: The brand’s Pride Month campaign includes financial support for safe venues.

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The ad industry lost 2,400 jobs in May, and more could be on the way

Article
Jun 07, 2022

Advertising feels the economic squeeze: The industry lost 2,400 jobs last month despite an overall employment increase and record digital spending.

Verizon’s DEI efforts reflect corporate America’s evolving perspective on such initiatives’ merits

Verizon’s DEI efforts reflect corporate America’s evolving perspective on such initiatives’ merits

Article
Jun 07, 2022

Diversity, equity, and inclusion is seen as a marketing imperative: Verizon announced the results from its initiative to drive DEI change.

Big Tech is reacting to a shaky economy. Here's what that means for advertising.

Big Tech is reacting to a shaky economy. Here's what that means for advertising.

Article
Jun 06, 2022

Tech’s reshuffling makes spending tough for marketers: The industry is refocusing on advertising, which is still shaky from a year of changes.

What’s next for Meta after Sheryl Sandberg’s departure?

What’s next for Meta after Sheryl Sandberg’s departure?

Article
Jun 02, 2022

Sheryl Sandberg is leaving Meta at a crossroads: Departure of No. 2 exec comes as company faces major business challenges.

The abortion debate puts Big Tech in a tough spot

The abortion debate puts Big Tech in a tough spot

Article
Jun 01, 2022

Big Tech has a role to play in abortion legislation: Tech firms have taken pro-choice stances, but state laws could complicate their position.

The merged Warner Bros. Discovery could push ad prices up across the industry

Article
Jun 01, 2022

Warner Bros. Discovery could use its size to boost ad costs: Media powerhouse seeking higher prices for its content in initial upfront talks.

Substack opts out of Series C as investor interest slows down

Substack opts out of Series C as investor interest slows down

Article
May 31, 2022

Substack wasn’t the answer to digital publishing’s problems: The company has opted out of a Series C amid economic uncertainty.

Meta calls out AppTrackingTransparency as anti-competitive

Meta calls out AppTrackingTransparency as anti-competitive

Article
May 27, 2022

Meta clashes with Apple over AppTrackingTransparency: The change damaged Meta’s profits, but Apple’s ad business is soaring.

Reddit lags behind other social networks in time spent—but there’s a reason

Reddit lags behind other social networks in time spent—but there’s a reason

Article
May 27, 2022

Reddit trails other social networks in time spent: The platform’s efforts to boost its mainstream appeal could improve engagement.

Sony bets on service games for Playstation’s future

Sony bets on service games for Playstation’s future

Article
May 27, 2022

Sony’s service game push could be good for advertisers: The lucrative model could be a platform for its rumored ad program

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