The travel industry looks forward to a summer rebound: Will they get it, though?
Reddit tries to solve its brand safety problem: A new partnership with DoubleVerify brings much-needed metrics and safety tools to its burgeoning ad platform.
Here's what you missed at Cannes so far: the future of advertising, inclusivity, and sustainability are themes that keep coming up.
Warner Bros. Discovery cuts costs and preps for advertising cool-off: The media giant is slashing 1,000 jobs from its global ad sales team.
Advertising uncertainty just got worse: A report found that 17% of ads on CTV devices air while TVs are off, costing advertisers $1 billion.
Metaverse events roll out welcome mat for LGBT+ community: Brands seize on opportunities to celebrate Pride Month in the virtual world.
Those waiting for a bid from Amazon are going to hear crickets: The digital giant won’t pay up to $7.7 billion to win streaming rights for Indian Premier League cricket matches.
Meta thinks users need stepping stones to the metaverse: Its Crayta announcement suggests many consumers need to be pushed along the “immersion continuum.”
Netflix and Roku are the right match at the wrong time: A rumored merger makes sense on the surface, but not in the current landscape.
PepsiCo’s Bubly comes out to honor LGBTQ+ community: The brand’s Pride Month campaign includes financial support for safe venues.
Advertising feels the economic squeeze: The industry lost 2,400 jobs last month despite an overall employment increase and record digital spending.
Diversity, equity, and inclusion is seen as a marketing imperative: Verizon announced the results from its initiative to drive DEI change.
Tech’s reshuffling makes spending tough for marketers: The industry is refocusing on advertising, which is still shaky from a year of changes.
Sheryl Sandberg is leaving Meta at a crossroads: Departure of No. 2 exec comes as company faces major business challenges.
Big Tech has a role to play in abortion legislation: Tech firms have taken pro-choice stances, but state laws could complicate their position.
Warner Bros. Discovery could use its size to boost ad costs: Media powerhouse seeking higher prices for its content in initial upfront talks.
Substack wasn’t the answer to digital publishing’s problems: The company has opted out of a Series C amid economic uncertainty.
Meta clashes with Apple over AppTrackingTransparency: The change damaged Meta’s profits, but Apple’s ad business is soaring.
Reddit trails other social networks in time spent: The platform’s efforts to boost its mainstream appeal could improve engagement.
Sony’s service game push could be good for advertisers: The lucrative model could be a platform for its rumored ad program
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