Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing

July was the worst month for ad spending in 2 years

Article
Aug 18, 2022

July spending figures confirm the advertising downturn: The industry is pulling back from pandemic-era highs, and everyone is feeling the impact.

Smart TV sales are recovering, but their ad dominance has dwindled

Smart TV sales are recovering, but their ad dominance has dwindled

Article
Aug 17, 2022

Smart TVs are staring down a very different landscape: Hardware sales will recover this year as the industry addresses concerns about miscounting ads.

Apple will soon bring ads to its Maps, Books, and Podcasts apps

Article
Aug 16, 2022

Maps are a safe space for Apple’s ad expansion: Apple has a low share of this market and can point to competitors that already sell map ad space.

Social media crypto scams reinforces need for influencers to disclose paid sponsorships

Social media crypto scams reinforces need for influencers to disclose paid sponsorships

Article
Aug 15, 2022

Influencer marketing has a disclosure problem: The Crypto market in particular has seen top creators push what turned out to be scams, costing followers millions.

TikTok is having trouble keeping up with its own growth

TikTok is having trouble keeping up with its own growth

Article
Aug 15, 2022

TikTok’s growth could be stifled by ties to China: Intense demand and repeated scandals have the company twisted in a knot.

Disney+ hikes prices and sets fees for its ad-supported tier—beating Netflix out of the gate

Article
Aug 11, 2022

Disney+ gets out in front of Netflix: When it comes to launching and announcing pricing for its ad-supported tier, that is.

Roblox is gaining users and brand partnerships—but growing revenue would be great

Article
Aug 11, 2022

Roblox isn’t growing: The young-skewing gaming/metaverse platform reported lower net bookings than Q2 2021.

As Snap plans layoffs, it looks to restructure as a more diversified company

As Snap plans layoffs, it looks to restructure as a more diversified company

Article
Aug 10, 2022

Even as it contracts, Snap looks to the future: The company is planning layoffs but has major long-term ambitions.

DraftKings cuts back on ads after a year of heavy spending

DraftKings cuts back on ads after a year of heavy spending

Article
Aug 09, 2022

Sports betting’s ad cooldown won’t be permanent: A year of hefty spending might have DraftKings slowing down, but sports will persist through a recession.

Twitter launches Location Spotlight to appeal to brick-and-mortar businesses

Article
Aug 08, 2022

Twitter appeals to retailers: Its new Location Spotlight should help firms with physical locations communicate with customers.

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Consumers are concerned about HBO Max’s new direction

Consumers are concerned about HBO Max’s new direction

Article
Aug 05, 2022

HBO Max’s reputation is at risk: Cost-cutting moves from the debt-ridden company have consumers worried about the streamer’s future.

The New York Times loses ad revenue in Q2, a bad omen for digital media

The New York Times loses ad revenue in Q2, a bad omen for digital media

Article
Aug 04, 2022

The New York Times feels the ad downturn: That’s bad news for other digital publishers who have started layoffs and seen ad dollars plummet.

The multitude of reasons Facebook and Instagram execs are relocating to the UK

Article
Aug 03, 2022

Meta executives flee to the UK for a number of reasons: Remote work, regulatory concerns, and the threat of TikTok all fit into the equation.

Apple’s ad success could spell trouble for ATT

Apple’s ad success could spell trouble for ATT

Article
Aug 02, 2022

As Apple’s ad business expands, ATT’s reputation suffers: The mobile ad industry is reeling from the change, while Apple’s services unit grows ever larger.

Roku’s Q2 throws CTV’s future into question

Roku’s Q2 throws CTV’s future into question

Article
Aug 01, 2022

CTV spend will see a downturn after Roku’s Q2: Months of macroeconomic pains and murky CTV credibility hurt the sector’s ad spend.

As Chrome delays third-party cookie deprecation yet again, here are the winners and losers

As Chrome delays third-party cookie deprecation yet again, here are the winners and losers

Article
Jul 29, 2022

Google’s cookie phaseout delay will help and hurt: Advertisers gain time to flesh out their post-cookie strategies, but adtech vendors could lose sales opportunities.

Meta’s watershed Q2 spells bad news for its ad business

Meta’s watershed Q2 spells bad news for its ad business

Article
Jul 28, 2022

Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.

Alphabet’s Q2 earnings suggest headwinds for Google—just not as bad as everyone else’s

Article
Jul 27, 2022

Google’s Q2 results are a mixed bag: Although expenses grew at a faster rate than revenue, its search advertising business could be stealing advertisers from social platforms like Meta.

The NFL flexes its streaming power, but its game plan has lots of caveats

Article
Jul 26, 2022

The NFL’s streaming service is full of ifs and buts: Deals with other streamers complicate the league’s attempt to flex its viewership.

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