Marketing & advertising briefing Trends & Statistics
Unilever calls for a set of retail media network advertising standards
Does a set of standards devalue retail media networks’ walled gardens? Unilever is trying to convince the industry that it doesn’t, and is urging competitors to come together.
Disney+ will soon give advertisers access to Hulu's ad targeting capabilities
Disney to bring Hulu ad targeting to its streaming properties: Move should bring efficiencies as Netflix looks to bulk up its ad tier.
Twitter loses more than 500 of its top advertisers in three months
Twitter’s balance sheet is looking rough: The company lost more than 500 of its top advertisers, and Q4 revenues tanked 35%.
TikTok expands state-affiliated media labels to promote brand safety and maintain consumer trust
TikTok broadens effort to call out state-controlled media: US, China among countries added to labeling program in bid for greater transparency.
TikTok ‘heating’ revelation suggests the platform isn’t as algorithmically driven as many thought
TikTok isn’t solely driven by its famous algorithm: ByteDance employees can make posts go viral without any disclosures.
Discord acquires teen-oriented social media app Gas
Discord doubles down on youth with Gas acquisition: The app is huge with teens, and the deal shows the acquirer’s interest in moving beyond its gaming roots.
TikTok could open its algorithm to regulators, breaking a major dam for social media
TikTok’s recommendation oversight could usher in a new era for social media: The embattled app promised regulators access to its algorithm, which could mean similar changes for competitors.
Majority of companies expect to increase marketing budgets this year, and print could be a beneficiary
Despite uncertainty, marketing budgets could be on the rise: Thanks to digital and social challenges, print might benefit more than you’d think.
30% of advertisers are cutting their 2023 budgets
As many advertisers are cutting budgets as increasing them: Advertisers worried about the economy are slashing spending, but the shift to digital leaves them little choice.
President Biden calls for outright ban of targeting ads to minors
President Biden urges regulators to move fast on Big Tech reforms: He called for a ban on targeting ads to minors and reforms to the controversial Section 230.
Netflix’s SAG Awards livestream is another step toward head-to-head competition with broadcasters
Netflix’s latest move means big things for its livestream ambitions: The company will stream the SAG Awards on YouTube this year and on its own platform next year.
TikTok’s lower CPMs are one of many reasons it is taking market share from the duopoly
TikTok delivers best bang for the buck among rivals, studies show: The platform continues to put pressure on both Meta and Google.
The creator economy flexes its muscle at CES
CES delves into the creator economy: Sessions included topics such as data accessibility and influence of AI, underscoring the rising power of the booming creative class.
TikTok allows for better discovery of media content and small businesses alike
TikTok deal with IMDb enables discovery feature: Users can link to TV and movie content in their videos.
Paramount is doubling down on advertising innovation—and there’s a lot at stake
Paramount is playing catch-up when it comes to ad innovation: The media giant is exploring a number of initiatives to fuel its aggressive streaming goals.
Meta’s $414 million GDPR violation could threaten its ad duopoly status
Meta’s latest EU fine is more than a minor shakeup: The ruling, which Meta will appeal, could markedly limit its ability to target advertisements.
Marketers face a mishmash of privacy regulations in 2023. Will federal regulation help?
New California and Virginia laws kick off a big year for privacy regulations: Oddly enough, marketers could benefit from federal regulation to solve the problem.
Teens feel good about social media, but the data tells another story
Gen Z feels better than millennials about its relationship with social media: But while platforms are popular brands among teens, data shows they can have negative mental effects.
2022’s ad downturn is carving space for new leaders
The ad industry will never be the same after 2022: Between the ad downturn, regulation, and new channels, the ad industry entered a new era.
Podcasting’s double-digit listener growth finally slowed in 2022
It’s time for podcast advertising to mature with its audience: The format has reached mainstream success, but ad solutions are lagging behind.
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