Film and TV companies are expanding into video games: Whether it’s mobile games, mid-budget indie titles, or mega-franchise blockbusters, Hollywood’s next frontier is gaming.

TikTok still won’t give clear info on creator payouts: Its new Creativity Program promises higher revenues but conveniently skirts around the specifics.

Big Tech tries cooperation, not combat, with EU regulators: Platforms are trying to adapt to new norms around data privacy and advertising.

The Trade Desk shows a way forward for advertising: Strong adoption of its Unified ID 2.0 solution led the company to strong Q4 earnings.

Roblox emerges strong after a tough 2022: While users and revenues rose, the metaverse platform’s advertising ambitions haven’t yet taken off.

In a good sign for TV advertisers, ad-cost inflation slows: Scarcity, rising costs, and newcomers pushing prices up caused ad inflation to soar last year.

Can Fox turn Tubi into a major streaming brand? The free, ad-supported streaming service is in a strong position to weather a difficult chapter.

Is Bob Iger really willing to let Hulu go? The new/old CEO eased up on his predecessor’s aggressive buyout ambitions after a rough quarter.

In a turn echoing Netflix, Disney+ has its first quarterly subscriber loss: Disney managed to squeeze by thanks to strong parks and movie results, but its streaming venture has hit a bump.

Microsoft versus Google: Which AI-powered approach to search is best? The fate of the $150 billion search ad market could be soon transformed.

Despite a tightening ad market, the Super Bowl powers on: Fox has sold out spots for Sunday’s game, with prices stabilizing after last year’s jump.

TikTok’s future is anything but guaranteed: While the app remains king of video for now, Meta and Google are making strides to steal market share.

Can Google coast comfortably through a challenging 2023? The search and advertising giant’s Q4 foreshadows slow growth, revealing cracks in its empire.

After surviving Q4, Meta tries to refocus its business: An emphasis on efficiency all but ensures more cuts will come in 2023.

Snap continues its Q3 storyline into Q4: Users top estimates in fourth quarter, but dwindling cash is a hurdle to innovation and growth.

Spotify’s $20 billion podcasting dream is a long way off: Despite a strong quarter for revenue and user growth, investments will take longer than expected to pay dividends.

Discovery—not influencers—is what separates TikTok and Amazon’s ecommerce businesses: The retail giant is trying to replicate TikTok’s success via its “Inspire” video feed.

LinkedIn proves the newsletter isn’t dying: Any user can create a newsletter on LinkedIn now, but advertising features have yet to debut.

TikTok steps up its PR in the US capital: It’s hard for a Chinese company to make friends on the Hill, but it won’t be for lack of trying.

Shutterstock jumps on AI bandwagon with generative image tool: But considering investment in the technology, it maybecome table stakes faster than anyone predicted.