Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing
Disney will launch a ‘one-app experience’ in 2023, bringing Hulu content to Disney+

Disney will launch a ‘one-app experience’ in 2023, bringing Hulu content to Disney+

Article
May 11, 2023

Price hikes helped Disney offset subscriber losses: Disney remained relatively still in its earnings report, but the year ahead will have major shifts.

TikTok World 2023 centers on education and automation

TikTok World 2023 centers on education and automation

Article
May 10, 2023

TikTok promotes learning and automation at product summit: Simplicity is a big buzzword for TikTok this year, with automation at the heart of simplifying the ad creative process.

Almost half of YouTube viewership happens on TV screens

Almost half of YouTube viewership happens on TV screens

Article
May 08, 2023

YouTube is no longer separate from the streaming wars: Almost half of its viewership is on TVs, and advertisers are spending heavily on the platform.

Meta and TikTok vie over ad dollars at NewFronts with new formats and offerings

Meta and TikTok vie over ad dollars at NewFronts with new formats and offerings

Article
May 05, 2023

Both companies are fighting to grab a larger share of digital ad spending growth.

FTC proposes ban on Facebook monetizing children's data

FTC proposes ban on Facebook monetizing children's data

Article
May 04, 2023

Meta's major monetization of minors mishap: The FTC has proposed to bar the social giant from using children's data for their ad business.

Australia has an influencer marketing problem, and it’s not alone

Australia has an influencer marketing problem, and it’s not alone

Article
May 02, 2023

Australia's creator economy has an authenticity problem: Many influencer campaigns don't include proper disclosures.

The impact of EU’s proposed AI Act on the generative AI and advertising industries

The impact of EU’s proposed AI Act on the generative AI and advertising industries

Article
May 01, 2023

The EU chimes in to the AI copyright debate: A rule proposed by European regulators would remove legal gray areas around how AI is trained.

YouTube makes a bid for Shorts ad dollars at NewFronts

YouTube makes a bid for Shorts ad dollars at NewFronts

Article
May 01, 2023

Shorts wants to take ad dollars from TikTok: YouTube uses the NewFronts to tout their short-form video format.

Snap's Q1 earnings highlight monetization challenges

Article
Apr 28, 2023

Snapchat's Q1 revenues fall short of expectations: Despite lower ARPUs, Snap's saving grace is its coveted younger audience.

Agencies and Big Tech are split on generative AI in advertising

Agencies and Big Tech are split on generative AI in advertising

Article
Apr 27, 2023

While Google and Meta race ahead on generative AI, agencies slam the breaks: Major agency BBDO warned employees against using generative AI for client work.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Roku squeezes ahead in Q1 earnings as the CTV market gets more competitive

Roku squeezes ahead in Q1 earnings as the CTV market gets more competitive

Article
Apr 27, 2023

Roku stands its ground in Q1 as revenues edge up 1%: Roku has the third-largest share of CTV spending, showing how tight the market is.

Microsoft and Google show resilience in adapting to a slower short-term economy—and look to long-term AI war

Article
Apr 26, 2023

Microsoft and Google report solid quarterly results amid slow economy: With AI transforming the future of search, is Microsoft gaining a perceived edge in innovation?

Google will offer a generative AI for advertisers, setting the stage for widespread industry adoption

Google will offer a generative AI for advertisers, setting the stage for widespread industry adoption

Article
Apr 24, 2023

Google’s generative AI is a landmark moment for advertising: Legal issues have slowed generative AI’s use, but the ad duopoly’s support will start a flood.

Meta's Horizon Worlds opens to teens, sparking debate

Meta's Horizon Worlds opens to teens, sparking debate

Article
Apr 20, 2023

Meta's social VR platform, Horizon Worlds, opens to teens: Lawmakers have concerns, but the Facebook parent is adamant on building its metaverse user base.

Snap plans to lean into MyAI chatbot, partnerships to fuel time spent with Snapchat

Snap plans to lean into MyAI chatbot, partnerships to fuel time spent with Snapchat

Article
Apr 20, 2023

Snapchat+ hits 3 million subscribers in part thanks to MyAI chatbot, while Snap focuses on partnerships and exclusive content to boost engagement.

Spotify loosens podcast exclusivity after slow listener growth

Spotify loosens podcast exclusivity after slow listener growth

Article
Apr 20, 2023

Exclusive podcasts didn’t pay off for Spotify: With slower listener growth overall, the company is bringing some shows to rival audio platform

Netflix Q1 growth outshines Q4 despite struggles and increased dependence on global audiences

Netflix Q1 growth outshines Q4 despite struggles and increased dependence on global audiences

Article
Apr 19, 2023

Netflix Q1 shows growth is becoming harder to achieve: Paid sharing will prove dividends—as will strength in global markets.

Google is developing an all-new, AI-powered search engine

Google is developing an all-new, AI-powered search engine

Article
Apr 18, 2023

What Google’s rumored AI search engine means for digital advertising: Internal documents show that ad placements are top-of-mind as Google plunges into AI.

Nielsen regains one Media Rating Council accreditation, but there’s still more work to be done

Nielsen regains one Media Rating Council accreditation, but there’s still more work to be done

Article
Apr 18, 2023

Nielsen regains key MRC accreditation ahead of 2023 upfronts: This comes as a number of measurement rivals go after the incumbent leader’s turf.

BuzzFeed, Forbes, and other digital publishers are launching AI task forces

BuzzFeed, Forbes, and other digital publishers are launching AI task forces

Article
Apr 17, 2023

Publishers launch AI task forces as anxiety swirls: Amid speculation that AI could hurt the industry’s jobs, publishers try to get their bearings.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or