Are social media AI chatbots just a gimmick? Moves from Snap and other platforms are revealing their potential as advertising tools.

Cannes conversations: AI, creators, Big Tech, and DE&I to take the spotlight at next week’s International Festival of Creativity.

Connected TV's ascendancy: GroupM's mid-year forecast points to a significant surge in CTV advertising, signaling a pivotal shift in media consumption and ad strategies.

Latin America traditional media spending bounces back: Recovering out-of-home advertising will help lift outlays to prepandemic levels.

New AI Tools for Marketers: Salesforce and Adobe launch generative AI products aimed at streamlining workflows and bolstering campaign performance through customization.

Prime Video mulls ads, but football paints a worrying sign: The streaming service is planning an ad-supported tier despite its video ad growing pains.

AI enhances B2B advertising: LinkedIn’s latest feature levers OpenAI models to improve ad creation efficiency.

Advertising employment peaks: AI advances may promise potential disruption.

Gen Z's podcast listening surges: New study reveals insights into the habits and preferences of this diverse listener demographic.

More of your customers are LGBTQ+ than ever before: Recent studies highlight a surge in global identification, particularly among Gen Zers.

Disney says AI could make QR-code shoppable marketing obsolete: At a TV advertising event, Disney and YouTube shared how AI has already changed their strategies.

After 10 months of ad spending slowdowns, the ad industry has changed: The industry is still growing, but major shifts have advertisers worried.

Musk’s embrace of the far-right could hurt Twitter’s turnaround efforts: The amplification of far-right voices is likely to keep liberal and moderate users, as well as some advertisers, on the sidelines.

TikTok's privacy debacle deepens: Internal documents reveal ByteDance employees have been sharing user data on internal platform Lark, undermining the company's claims of robust security measures and stirring fresh concerns about potential security risks and ties to China

Google experiments with chat ads: The tech giant plans to embed its Search and Shopping ads into the AI-powered SGE conversational mode.

Coca-Cola helps usher in an era of generative AI advertising: The brand recently told marketers that it believes AI is much more effective than Web3.

A Disney purchase of Hulu would upend the streaming industry: Comcast CEO Brian Roberts said it’s willing to sell its stake to Disney, ending a stalemate.

Disney adapts to industry challenges: House of Mouse emphasizes ESPN's sports offerings and nonscripted content at upfronts.

NBCUniversal highlights Peacock at upfront: Media titan reflects the industry's digital tilt amidst picketing and leadership changes

Twitter’s CEO is a strategic pick that ultimately won’t do much: Linda Yaccarino is an experienced exec, but it may be too late to stop Twitter’s decline.