Marketing & advertising briefing Trends & Statistics

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TikTok elevates its search game for Gen Z by integrating Wikipedia results

TikTok elevates its search game for Gen Z by integrating Wikipedia results

Article
Sep 15, 2023

TikTok integrates Wikipedia snippets into search: A move towards broader search capabilities amidst rising competition with Google.

While VideoAmp and iSpot make gains, Nielsen lays off 1,000

While VideoAmp and iSpot make gains, Nielsen lays off 1,000

Article
Sep 14, 2023

VideoAmp and iSpot are coming for Nielsen’s crown: The two companies announced a major funding round and acquisition, respectively, while Nielsen makes adjustments.

Threads and TikTok struggle to block misinformation and conspiracies

Threads and TikTok struggle to block misinformation and conspiracies

Article
Sep 13, 2023

TikTok and Meta still struggle with content moderation: Threads has blocked search terms related to COVID-19, while TikTok cast too wide a net reining in Qanon.

Disney and Spectrum reach a new deal that includes Disney+ and ESPN subscriptions

Article
Sep 12, 2023

Disney and Charter’s carriage fee clash is a landmark moment: A new deal includes Disney+ and ESPN subscriptions for the linear TV service’s customers.

DOJ and Google will face off in landmark antitrust case next week

DOJ and Google will face off in landmark antitrust case next week

Article
Sep 11, 2023

Google isn’t looking so good as it prepares for trial with the DOJ: A historic antitrust challenge comes as Google is under fire for multiple advertising controversies.

Nielsen will exclude Amazon data from Thursday Night Football measurement after industry uproar

Nielsen will exclude Amazon data from Thursday Night Football measurement after industry uproar

Article
Sep 11, 2023

Nielsen reverses stance on Amazon first-party football data: After networks and industry groups cried foul, Nielsen won’t include Amazon data in its panel currency.

Google tightens rules around AI use in political ads

Google tightens rules around AI use in political ads

Article
Sep 08, 2023

Google will require strict disclosures from AI-generated political ads: The company announced the rule change ahead of the most expensive election season yet.

TikTok debuts AR platform, Effect House, to rival Snapchat and Meta

TikTok debuts AR platform, Effect House, to rival Snapchat and Meta

Article
Sep 06, 2023

Effect House by TikTok rolls out: As TikTok broadens its AR horizon, creator incentives play a pivotal role in its evolving digital strategy.

Meta’s potential introduction of ad-free platforms in the EU could transform the digital landscape

Article
Sep 05, 2023

Meta mulls over ad-free options in Europe: Marketers need to brace for potential changes in audience targeting and ad costs.

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Threads banks on Instagram promotion to combat declining engagement

Article
Sep 05, 2023

Meta's strategy to bolster Threads: Given Threads' declining user base, Instagram's promotional push could be a double-edged sword in the engagement game.

Instagram eyes longer Reels, challenging YouTube's dominance with long-form videos

Instagram eyes longer Reels, challenging YouTube's dominance with long-form videos

Article
Sep 01, 2023

Reels' next frontier: Instagram's strategic play against TikTok's and YouTube's video offerings, maximizing advertising opportunities.

Young audiences flock to theaters, proving movie cinemas' enduring appeal—for now

Young audiences flock to theaters, proving movie cinemas' enduring appeal—for now

Article
Aug 30, 2023

National Cinema Day draws 8.5 million attendees: Younger demographics show renewed interest in in-theater experiences.

Nielsen finally launches a big data currency, but with worrying timing

Nielsen finally launches a big data currency, but with worrying timing

Article
Aug 29, 2023

What is Nielsen doing with big data? The company announced a new currency days before the Media Ratings Council meets to approve it.

Disney and Amazon are in talks to strike an ESPN partnership

Disney and Amazon are in talks to strike an ESPN partnership

Article
Aug 28, 2023

Amazon and Disney could team up on ESPN: Thursday Night Football could make Amazon a desirable partner for ESPN’s uncertain streaming future.

As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money

As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money

Article
Aug 25, 2023

Inflation forces judicious consumers to get more judicious with streamers: Netflix thrives with strategic moves, while others invest heavily in content.

TikTok's Search Ads Toggle could lower CPA while increasing conversions

TikTok's Search Ads Toggle could lower CPA while increasing conversions

Article
Aug 23, 2023

TikTok introduces Search Ads Toggle, allowing advertisers to reach high-intent users and improve RoAS: Clinique and DIBS Beauty report increased conversion rates and decreased CPA.

YouTube will use its own co-viewing data for CTV advertising, raising concerns about transparency

YouTube will use its own co-viewing data for CTV advertising, raising concerns about transparency

Article
Aug 22, 2023

YouTube moves away from third-party measurement for co-viewing: The platform’s decision to use its own data for trading purposes has advertisers worried.

tvScientific rolls out cost-per-outcome model for CTV ad campaigns

tvScientific rolls out cost-per-outcome model for CTV ad campaigns

Article
Aug 21, 2023

tvScientific aims to make CTV a performance marketing channel: The CPO model integrates with affiliate platforms, offering advertisers a low-risk, high-reward option.

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