Google seems to be sticking with its Q3 2024 cookie phaseout: A blog directly addressed advertiser fears and did not mention any plans to change the deadline.

A shift toward programmatic direct and PMPs in advertising: Open web spending drives sector growth and is forecast to surpass $50 billion by 2025.

Meta enhances teen safety on platforms: Amid FTC litigation, emphasizes stricter content controls.

Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.

The cookieless future is coming: Chrome turned off cookies for 1% (30 million) of its users, sending a pang of anxiety through an unprepared industry.

Streaming cancellations rise as costs climb: Major platforms like Netflix and Disney+ are adapting with new strategies.

Facebook’s new privacy feature is lacking, critics say: Link History lets users opt out of browser tracking, but only in specific cases.

Marketers have upbeat outlook for 2024: Digital channels will continue to gain favor, but measurement challenges loom.

Adalytics revealed deep-rooted advertiser concerns: An industry activist headed by an unlikely leader shook up the most dominant channels for digital ads.

WBD and Paramount reportedly discuss merger to enhance streaming services and compete with giants like Netflix: It's a move that could reshape the media industry.

The year of streaming price hikes: Streaming services became more expensive than ever in 2023, leading to a focus on bundles and cheaper AVOD tiers.

Gen Z embraces messaging, search, and shopping: Social media trend reports shed light on 2024 priorities.

The need for clear AI guidelines and transparency emerges: 2023 was a year of cautionary tales to learn from.

US ad and PR sectors reach employment highs: Robust job growth reflects industry resilience and demand for services.

Prime Video gets its first major advertising partner: IPG Mediabrands will get first-look access to new ad formats when Prime Video debuts ads in 2024.

Amazon to shutter Amazon Ad Server by 2024, focusing on growing other ad services: Reflects a strategic shift towards more promising advertising technologies.

Thursday Night Football shows viewership metrics don’t say it all: Amazon’s Black Friday audience was far lower than expected, but DTC opportunities drove brand excitement.

Google's ad network oversight exposed: Inappropriate and illegal site placements challenge industry standards.

Attentive's Cyber Week triumph: Sales of $1.8 billion driven by AI-SMS synergy and personalized messaging.

Omnichannel approach triumphs in Black Friday marketing: Email and SMS take center stage during pivotal sales period.