Effect House by TikTok rolls out: As TikTok broadens its AR horizon, creator incentives play a pivotal role in its evolving digital strategy.

Meta mulls over ad-free options in Europe: Marketers need to brace for potential changes in audience targeting and ad costs.

Meta's strategy to bolster Threads: Given Threads' declining user base, Instagram's promotional push could be a double-edged sword in the engagement game.

Reels' next frontier: Instagram's strategic play against TikTok's and YouTube's video offerings, maximizing advertising opportunities.

National Cinema Day draws 8.5 million attendees: Younger demographics show renewed interest in in-theater experiences.

What is Nielsen doing with big data? The company announced a new currency days before the Media Ratings Council meets to approve it.

Amazon and Disney could team up on ESPN: Thursday Night Football could make Amazon a desirable partner for ESPN’s uncertain streaming future.

Inflation forces judicious consumers to get more judicious with streamers: Netflix thrives with strategic moves, while others invest heavily in content.

TikTok introduces Search Ads Toggle, allowing advertisers to reach high-intent users and improve RoAS: Clinique and DIBS Beauty report increased conversion rates and decreased CPA.

YouTube moves away from third-party measurement for co-viewing: The platform’s decision to use its own data for trading purposes has advertisers worried.

tvScientific aims to make CTV a performance marketing channel: The CPO model integrates with affiliate platforms, offering advertisers a low-risk, high-reward option.

Amazon's Sponsored Products ads now reach beyond its platform: High-performing format could grow retail media's share of market.

Peacock expands its reach beyond the home: Exclusive live sports to be shown in commercial venues, diversifying audience and increasing brand visibility.

DraftKings bets on star-studded marketing: Kevin Hart and Ryan Fitzpatrick star in a new ad campaign offering incentives to new users as competition heats up.

Google issues refunds for misplaced ads: A June report claiming 80% of its third-party video ad positions didn’t meet standards raised a firestorm in the industry.

The Hollywood strike is a chance to explore cheaper ad formats: With new content spending plummeting, streamers are sweetening the deal to keep advertisers on board.

Lyft diversifies revenue with in-app ads: User data to optimize targeting while mitigating privacy concerns.

Disney’s future is built on AI: The company has a task force looking for ways to implement the tech across its vast entertainment empire.

LiveRamp broadens Pinterest collaboration: Global advertisers to benefit from enhanced data integration.