Meta proposes ad-free subscriptions for EU users: A strategic shift ahead of 2024's Digital Services Act, with global implications.

As streaming prices ascend, focus shifts to ad-supported tiers: All eyes on maximizing ARPU versus user growth.

LinkedIn debuts campaign-creation tool powered by generative AI: Platform is out to address unique challenges in reaching B2B decision-makers.

Spotify wants a share of CTV ad spending: The audio app is partnering with Roku to capitalize on consumers who use their TVs as living room speakers.

LG and Samsung raise their connected TV game: While Samsung embraces interactivity, LG sharpens targeting with LoopIQ.

What the end of the WGA strike means for streaming’s future: Pressure to boost revenues and drive down costs will force dramatic decisions.

Advertisers say Google is underselling its ad inflation: The DOJ’s suit against Google revealed that the company quietly raised prices as much as 10%.

Snapchat+ growth is defying expectations: Messaging apps are historically difficult to monetize, but Snapchat+ has hit 5 million in one year.

Bridging the gap between content and conversions: TikTok introduces Attribution Analytics to provide more robust ad measurement insights.

Amazon reshapes NFL viewership on streaming platforms: Nielsen's ratings versus internal data presents challenges in the era of digital broadcasting.

Klaviyo's IPO shines a spotlight on email marketing's vast reach: AI and personalization emerge as key strategies for brand engagement.

US-TikTok negotiations restart after ultimatum: A potential agreement could grant government unmatched oversight, altering app's autonomy.

TikTok integrates Wikipedia snippets into search: A move towards broader search capabilities amidst rising competition with Google.

VideoAmp and iSpot are coming for Nielsen’s crown: The two companies announced a major funding round and acquisition, respectively, while Nielsen makes adjustments.

TikTok and Meta still struggle with content moderation: Threads has blocked search terms related to COVID-19, while TikTok cast too wide a net reining in Qanon.

Disney and Charter’s carriage fee clash is a landmark moment: A new deal includes Disney+ and ESPN subscriptions for the linear TV service’s customers.

Google isn’t looking so good as it prepares for trial with the DOJ: A historic antitrust challenge comes as Google is under fire for multiple advertising controversies.

Nielsen reverses stance on Amazon first-party football data: After networks and industry groups cried foul, Nielsen won’t include Amazon data in its panel currency.

Google will require strict disclosures from AI-generated political ads: The company announced the rule change ahead of the most expensive election season yet.