OpenAI turmoil’s ripple effect on social media: The chaos could create opportunities and challenges for platforms in the red-hot genAI market.

Brand loyalty vs. brand backlash: Consumers want companies to support social causes despite the corporate dilemmas that could result.

TikTok's marketing influence grows: The platform is becoming pivotal in holiday campaigns and consumer engagement.

OpenAI's leadership crisis (largely) benefits Microsoft: Turmoil likely strengthens companies’ ties, setting the stage to further augment AI innovation.

Google's Performance Max AI upgrade transforms its ad offering: Ethical AI use and innovative features are poised to change digital marketing.

WBD shelves 'Coyote vs. Acme' for tax break, igniting industry controversy: Raises ethical questions about prioritizing finance over creativity.

Despite Meta’s strong year, ByteDance is close behind: TikTok owner’s $29 billion in Q2 revenues rivals US giant, which lags far behind in growth.

Sunday Ticket propels YouTube TV to 48% growth: The pay TV service has seen subscriptions jump significantly since it acquired the costly streaming rights.

Problematic creator funds are a thing of the past: TikTok is sunsetting its creator fund one year after YouTube changed the game with a revenue-sharing model.

YouTube’s anti-ad blocking campaign sparks a user outcry: The company is raising ad-free pricing in multiple markets shortly after banning ad blockers.

Despite a hardware sales dip, Apple’s services peak: The consumer tech giant eyes generative AI and new ad platforms to boost future earnings.

Roku posts strong Q3 revenues growth, attributes to content, ads, and new TVs: ARPU drops as losses mount, but the company remains optimistic amid streaming challenges.

Defying global challenges, Pinterest excels in Q3: Innovations and strategic partnerships bolster its market position.

Amazon is growing into an advertising titan: The company’s ad revenues jumped 26% in Q3 thanks to football and a strong hold on retail media.

Carnival embraces 'granfluencer' wave: Cruise line teams up with Retirement House and Gronk for a multi-generational TikTok hit.

Gen Z’s attention is split across social media for shopping and search: The cohort’s use of multiple social networks spells opportunity for platforms and advertisers.

Meta showcases robust Q3 growth with $34.15 billion in revenues: Facebook and Instagram parent surges, despite Threads struggling to find its footing.

Alphabet's Q3 revenues hit $76.7 billion: Growth driven by Google Search, AI innovations, and YouTube ads.

What does the local ad market look like beyond politics? With political spending out of the picture, the local ad market will grow 2.2% next year.

Meta introduces Broadcast Channels to Facebook and Messenger: The goal is to improve user engagement—but subscribers could get notification fatigue.