Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing
Ad industry picks up 2,600 jobs in May, amid AI concerns

Ad industry picks up 2,600 jobs in May, amid AI concerns

Article
Jun 06, 2023

Advertising employment peaks: AI advances may promise potential disruption.

Gen Z loves podcasts—and considers them far less toxic than social media

Article
Jun 05, 2023

Gen Z's podcast listening surges: New study reveals insights into the habits and preferences of this diverse listener demographic.

Gen Z consumers increasingly identify as LGBTQ+

Gen Z consumers increasingly identify as LGBTQ+

Article
Jun 02, 2023

More of your customers are LGBTQ+ than ever before: Recent studies highlight a surge in global identification, particularly among Gen Zers.

Disney and YouTube demonstrate how AI is already disrupting advertising

Disney and YouTube demonstrate how AI is already disrupting advertising

Article
May 31, 2023

Disney says AI could make QR-code shoppable marketing obsolete: At a TV advertising event, Disney and YouTube shared how AI has already changed their strategies.

After 10 straight months of ad spend declines, what’s next for the industry?

Article
May 30, 2023

After 10 months of ad spending slowdowns, the ad industry has changed: The industry is still growing, but major shifts have advertisers worried.

Is Twitter a far-right platform now?

Article
May 26, 2023

Musk’s embrace of the far-right could hurt Twitter’s turnaround efforts: The amplification of far-right voices is likely to keep liberal and moderate users, as well as some advertisers, on the sidelines.

​​TikTok's user data sharing is an unforced error that could cause marketers to consider reallocating towards Shorts and Reels

​​TikTok's user data sharing is an unforced error that could cause marketers to consider reallocating towards Shorts and Reels

Article
May 26, 2023

TikTok's privacy debacle deepens: Internal documents reveal ByteDance employees have been sharing user data on internal platform Lark, undermining the company's claims of robust security measures and stirring fresh concerns about potential security risks and ties to China

Google's latest step into AI-powered advertising: Integrating ads into its conversational generative AI

Google's latest step into AI-powered advertising: Integrating ads into its conversational generative AI

Article
May 25, 2023

Google experiments with chat ads: The tech giant plans to embed its Search and Shopping ads into the AI-powered SGE conversational mode.

Coca-Cola’s message to brands: Invest in AI, not Web3

Coca-Cola’s message to brands: Invest in AI, not Web3

Article
May 18, 2023

Coca-Cola helps usher in an era of generative AI advertising: The brand recently told marketers that it believes AI is much more effective than Web3.

Comcast says it will ‘likely’ sell Hulu stake to Disney, paving the way for a streaming empire

Article
May 17, 2023

A Disney purchase of Hulu would upend the streaming industry: Comcast CEO Brian Roberts said it’s willing to sell its stake to Disney, ending a stalemate.

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Disney's upfront presentation deemphasizes scripted content—while leaning into sports

Article
May 17, 2023

Disney adapts to industry challenges: House of Mouse emphasizes ESPN's sports offerings and nonscripted content at upfronts.

CTV advertising emerges as key theme in NBCUniversal's upfront amid WGA strike

CTV advertising emerges as key theme in NBCUniversal's upfront amid WGA strike

Article
May 16, 2023

NBCUniversal highlights Peacock at upfront: Media titan reflects the industry's digital tilt amidst picketing and leadership changes

A new leader for Twitter: Can Yaccarino restore advertiser confidence?

A new leader for Twitter: Can Yaccarino restore advertiser confidence?

Article
May 12, 2023

Twitter’s CEO is a strategic pick that ultimately won’t do much: Linda Yaccarino is an experienced exec, but it may be too late to stop Twitter’s decline.

Disney will launch a ‘one-app experience’ in 2023, bringing Hulu content to Disney+

Disney will launch a ‘one-app experience’ in 2023, bringing Hulu content to Disney+

Article
May 11, 2023

Price hikes helped Disney offset subscriber losses: Disney remained relatively still in its earnings report, but the year ahead will have major shifts.

TikTok World 2023 centers on education and automation

TikTok World 2023 centers on education and automation

Article
May 10, 2023

TikTok promotes learning and automation at product summit: Simplicity is a big buzzword for TikTok this year, with automation at the heart of simplifying the ad creative process.

Almost half of YouTube viewership happens on TV screens

Almost half of YouTube viewership happens on TV screens

Article
May 08, 2023

YouTube is no longer separate from the streaming wars: Almost half of its viewership is on TVs, and advertisers are spending heavily on the platform.

Meta and TikTok vie over ad dollars at NewFronts with new formats and offerings

Meta and TikTok vie over ad dollars at NewFronts with new formats and offerings

Article
May 05, 2023

Both companies are fighting to grab a larger share of digital ad spending growth.

FTC proposes ban on Facebook monetizing children's data

FTC proposes ban on Facebook monetizing children's data

Article
May 04, 2023

Meta's major monetization of minors mishap: The FTC has proposed to bar the social giant from using children's data for their ad business.

Australia has an influencer marketing problem, and it’s not alone

Australia has an influencer marketing problem, and it’s not alone

Article
May 02, 2023

Australia's creator economy has an authenticity problem: Many influencer campaigns don't include proper disclosures.

The impact of EU’s proposed AI Act on the generative AI and advertising industries

The impact of EU’s proposed AI Act on the generative AI and advertising industries

Article
May 01, 2023

The EU chimes in to the AI copyright debate: A rule proposed by European regulators would remove legal gray areas around how AI is trained.

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