Bloomberg’s ad strategy has lessons for struggling publishers: The news outlet pivoted from third-party programmatic ads in January and has seen its CPMs jump 20%.

The price tag on agency reviews is going up: Plus, they’re time-consuming, disrupt workflows, and raise concerns about fee structures amid rising costs.

Prime Day advertising had a higher ROI than last year: Amazon worked out kinks from 2022’s event that will help it secure relationships with sellers.

Kroger Precision Marketing’s secret sauce: Achieving equivalent sales impacts with 51% fewer impressions, enhancing ad intelligence with in-house platforms, and recruiting top-tier talent, according to Cara Pratt.

Threads engagement unspools: Despite a promising start, Meta's new app faces a dip, potentially dimming ad potential.

Threads plans first updates: User interface complaints lead to changes that may make the new app appeal to Twitter power users.

Roku and Shopify team up on shoppable ads: Viewers will be able to purchase items from Shopify merchants directly from their TVs.

Advertising and PR reach highest employment levels since 2001: Job surge counters the trend of cutbacks in tech and media companies.

Will Threads run into the same problems as Twitter? Even before Musk, Twitter was struggling. But Meta has advantages that make Threads more stable.

Apple set to inconvenience marketers yet again: Stripping tracking parameters from URLs could cause major short-term headaches.

Fighting ad blockers to preserve revenues: YouTube’s global trial restricting video playback for ad-blocker users also nudges them toward YouTube Premium.

Pride Month draws business support despite anti-LGBTQ+ sentiment: 2023 brought hard lessons for some brands.

TikTok launches Creative Challenge: It’s a potential win-win for creators and brands seeking innovative advertising content.

Ad industry spending is crawling out of a dark period: The US ad market grew 2.5% in May, the first increase in 11 months.

Generative AI takes spotlight at VidCon: As new tools debut, attendees express mixed opinions on AI's impact on content creation.

Reels revolution: Meta doubles down on short-form video to better compete with TikTok.

Omnicom will integrate Google’s generative AI into its ad tech stack: With Omnicom and WPP backing generative AI, the rest of the industry will be swift to follow.

Unified ID 2.0’s rising popularity: Warner Bros. Discovery and Walmart Connect have adopted UID2, heralding a shift in advertising toward privacy-conscious personalization.