Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing
UFC and WWE mega-merger will create a streaming and advertising powerhouse

UFC and WWE mega-merger will create a streaming and advertising powerhouse

Article
Apr 04, 2023

UFC and WWE look to enter the sports streaming frenzy: The newly merged company will likely try to land several lucrative deals.

Meta, TikTok, and YouTube prepare to face off at 2023 Newfronts

Meta, TikTok, and YouTube prepare to face off at 2023 Newfronts

Article
Apr 03, 2023

Short-form video is the hot topic of 2023 Newfronts: TikTok, Meta, and YouTube are all presenting as the dominant short-form app faces existential threats.

Microsoft’s Bing Chat ads—and their impact on the search advertising industry

Article
Mar 31, 2023

Search advertising industry could be monetizing AI chats too soon: Much rides on Bing Chat ads—and how it impacts user experience.

How ByteDance and Meta are responding to a possible TikTok ban

How ByteDance and Meta are responding to a possible TikTok ban

Article
Mar 30, 2023

The threat of a TikTok ban is enough to make waves: ByteDance, Meta, and Chinese competitor Kuaishou are all taking steps to anticipate a ban.

Pinterest makes Shuffles collages shoppable

Article
Mar 28, 2023

Pinterest tests integrating Shuffles content into the main app, starting with shopping: This move is part of a broader strategy to become a one-stop-shop for visual inspiration and online shopping. (This article was written with the assistance of ChatGPT.)

Roblox’s new advertising rules will hurt brand interest in the metaverse

Roblox’s new advertising rules will hurt brand interest in the metaverse

Article
Mar 28, 2023

Roblox’s ad struggles show the metaverse’s waning importance: Advertisers may choose to stay away from the platform thanks to new rules limiting exposure and restricting content.

AI-powered Bing is making inroads on Google’s search lead

Article
Mar 27, 2023

Bing's ChatGPT integration is boosting its usage, challenging Google in the AI-driven search market: Microsoft shares are up, and the incumbent’s ad revenues could be impacted.

Geico, Allstate lead the insurance industry in advertising spending cuts

Geico, Allstate lead the insurance industry in advertising spending cuts

Article
Mar 27, 2023

Insurance joins the long list of industries slashing ad budgets: Insurers are among TV’s most recognizable brands, but industry problems have forced them to back down.

After CEO testimony, TikTok may be in more trouble than we thought

After CEO testimony, TikTok may be in more trouble than we thought

Article
Mar 23, 2023

Chewed out on Capital Hill: TikTok CEO testimony fails to convince lawmakers, leaving platform's future in the US uncertain

After a short run, Twitter ‘coins’ and tipping appear to be ending

After a short run, Twitter ‘coins’ and tipping appear to be ending

Article
Mar 23, 2023

Creator economy features have stopped working on Twitter: Whether they’re being abandoned or are broken due to missing personnel is anyone’s guess.

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Microsoft’s Bing takes on Google with new chatbot answers and DALL-E image generator

Microsoft’s Bing takes on Google with new chatbot answers and DALL-E image generator

Article
Mar 22, 2023

Bing's new features take aim at Google: Microsoft is betting that ChatGPT-powered Bing Chat Answers and an image generation feature could keep recent search converts in the fold.

Warner Bros. picks VideoAmp and Comscore over NBCU-preferred iSpot, continuing the fracturing of TV measurement

Warner Bros. picks VideoAmp and Comscore over NBCU-preferred iSpot, continuing the fracturing of TV measurement

Article
Mar 22, 2023

TV ad measurement hits growing pains: WBD partner picks, YouTube spat signal future of measurement will look fractured for some time.

Netflix’s ad-supported tier reaches 1 million monthly active users

Netflix’s ad-supported tier reaches 1 million monthly active users

Article
Mar 21, 2023

Netflix’s ad tier rebounds from a shaky launch: With viewer expectations hitting their marks, Netflix is looking to the future of its ad business.

Citing a scam epidemic, FTC orders platforms to report how they vet advertisers

Citing a scam epidemic, FTC orders platforms to report how they vet advertisers

Article
Mar 20, 2023

Consumers lost $1.2 billion to social media scams, FTC says: Have shrinking ad revenues, crypto, and automation led to lower standards for vetting digital advertisements?

Where will influencers go if TikTok gets banned in US?

Where will influencers go if TikTok gets banned in US?

Article
Mar 20, 2023

A TikTok ban would put influencer payment policies to the test: YouTube and Instagram are eyed as alternative platforms as the TikTok debate heats up.

The Oscars show celebrates fan-favorite movies as it fights a ratings decline

Article
Mar 17, 2023

HBO and the Oscars fought for Sunday’s primetime viewers: The finale of blockbuster show “The Last of Us” aired during Hollywood’s biggest night.

Uber’s next advertising venture is self-serve, out-of-home ads

Uber’s next advertising venture is self-serve, out-of-home ads

Article
Mar 17, 2023

Uber taps in to OOH and self-serve ads as its ad empire expands: Advertisers can now display car-top ads on 3,500 cars in several US cities, targeted by ZIP code.

A brewing writers’ strike comes at an awkward time for revenue-stretched streaming services

A brewing writers’ strike comes at an awkward time for revenue-stretched streaming services

Article
Mar 16, 2023

A writer’s strike would make streaming’s stock market problems worse: Writer and producer pay has fallen 23% in 10 years despite record profits, but streamers are hesitant to spend.

Meta's Zuckerberg acknowledges 'new economic reality,' announces additional layoffs and shift in strategy

Meta's Zuckerberg acknowledges 'new economic reality,' announces additional layoffs and shift in strategy

Article
Mar 15, 2023

Meta announces a new round of layoffs, saving the company $3 billion: The social giant is discontinuing support for NFTs and killing other projects due to declining revenue projections.

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