Amazon's Sponsored Products ads now reach beyond its platform: High-performing format could grow retail media's share of market.

Peacock expands its reach beyond the home: Exclusive live sports to be shown in commercial venues, diversifying audience and increasing brand visibility.

DraftKings bets on star-studded marketing: Kevin Hart and Ryan Fitzpatrick star in a new ad campaign offering incentives to new users as competition heats up.

Google issues refunds for misplaced ads: A June report claiming 80% of its third-party video ad positions didn’t meet standards raised a firestorm in the industry.

The Hollywood strike is a chance to explore cheaper ad formats: With new content spending plummeting, streamers are sweetening the deal to keep advertisers on board.

Lyft diversifies revenue with in-app ads: User data to optimize targeting while mitigating privacy concerns.

Disney’s future is built on AI: The company has a task force looking for ways to implement the tech across its vast entertainment empire.

LiveRamp broadens Pinterest collaboration: Global advertisers to benefit from enhanced data integration.

US advertising and PR sector witnessed job growth in July: Amid the broader economic slowdown, how long can the rally last?

Most viewers can tolerate ads, actually: Only 16%–17% of viewers can't tolerate them, per Hub Entertainment research, suggesting room for further AVOD growth.

Threads struggles to engage Gen Z: Meta faces challenge against the dominant TikTok.

Amazon's ad policy shift: It will claim a larger share of advertising impressions from Fire TV's streaming services, which could strain developer relations.

Meta brings generative AI to Instagram users: Popular instances of consumers using AI for amusement make the app the perfect testing ground.

YouTube has a head start in CTV ad spending: Viewers and media companies are pivoting to digital, but spending shows YouTube is well in the lead.

Roku Q2 revenues up: Budget-conscious consumers are flocking to its ad-supported streaming platform.

Meta’s Q2 points to continued rebound: An 11% revenue increase shows that new products and advertising offerings are helping right the ship.

Snap has weaker Q2 but makes progress: The company posts a smaller loss, demonstrates a 14% increase in DAUs, and sees strides in innovation.

TikTok's new phase: The platform now supports text posts, further broadening its creative canvas beyond short-form videos.

The end of third-party cookies is nigh: Despite advertisers’ hopes for another delay, Google is beginning its pivot to the Privacy Sandbox.

Netflix hits 238 million members in Q2 after account-sharing purge: The streaming service saw revenues rise 2.7% despite a quarter of ups and downs.