UFC and WWE look to enter the sports streaming frenzy: The newly merged company will likely try to land several lucrative deals.
Short-form video is the hot topic of 2023 Newfronts: TikTok, Meta, and YouTube are all presenting as the dominant short-form app faces existential threats.
Search advertising industry could be monetizing AI chats too soon: Much rides on Bing Chat ads—and how it impacts user experience.
The threat of a TikTok ban is enough to make waves: ByteDance, Meta, and Chinese competitor Kuaishou are all taking steps to anticipate a ban.
Pinterest tests integrating Shuffles content into the main app, starting with shopping: This move is part of a broader strategy to become a one-stop-shop for visual inspiration and online shopping. (This article was written with the assistance of ChatGPT.)
Roblox’s ad struggles show the metaverse’s waning importance: Advertisers may choose to stay away from the platform thanks to new rules limiting exposure and restricting content.
Bing's ChatGPT integration is boosting its usage, challenging Google in the AI-driven search market: Microsoft shares are up, and the incumbent’s ad revenues could be impacted.
Insurance joins the long list of industries slashing ad budgets: Insurers are among TV’s most recognizable brands, but industry problems have forced them to back down.
Chewed out on Capital Hill: TikTok CEO testimony fails to convince lawmakers, leaving platform's future in the US uncertain
Creator economy features have stopped working on Twitter: Whether they’re being abandoned or are broken due to missing personnel is anyone’s guess.
Bing's new features take aim at Google: Microsoft is betting that ChatGPT-powered Bing Chat Answers and an image generation feature could keep recent search converts in the fold.
TV ad measurement hits growing pains: WBD partner picks, YouTube spat signal future of measurement will look fractured for some time.
Netflix’s ad tier rebounds from a shaky launch: With viewer expectations hitting their marks, Netflix is looking to the future of its ad business.
Consumers lost $1.2 billion to social media scams, FTC says: Have shrinking ad revenues, crypto, and automation led to lower standards for vetting digital advertisements?
A TikTok ban would put influencer payment policies to the test: YouTube and Instagram are eyed as alternative platforms as the TikTok debate heats up.
HBO and the Oscars fought for Sunday’s primetime viewers: The finale of blockbuster show “The Last of Us” aired during Hollywood’s biggest night.
Uber taps in to OOH and self-serve ads as its ad empire expands: Advertisers can now display car-top ads on 3,500 cars in several US cities, targeted by ZIP code.
A writer’s strike would make streaming’s stock market problems worse: Writer and producer pay has fallen 23% in 10 years despite record profits, but streamers are hesitant to spend.
Meta announces a new round of layoffs, saving the company $3 billion: The social giant is discontinuing support for NFTs and killing other projects due to declining revenue projections.
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