Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing
YouTube users cry foul after ad blockers ban and Premium price hike

YouTube users cry foul after ad blockers ban and Premium price hike

Article
Nov 06, 2023

YouTube’s anti-ad blocking campaign sparks a user outcry: The company is raising ad-free pricing in multiple markets shortly after banning ad blockers.

Apple services revenues, including media and advertising, soar to record amid hardware slump

Article
Nov 03, 2023

Despite a hardware sales dip, Apple’s services peak: The consumer tech giant eyes generative AI and new ad platforms to boost future earnings.

Roku grows both revenues and streaming hours by 20% in Q3

Roku grows both revenues and streaming hours by 20% in Q3

Article
Nov 02, 2023

Roku posts strong Q3 revenues growth, attributes to content, ads, and new TVs: ARPU drops as losses mount, but the company remains optimistic amid streaming challenges.

Pinterest Q3 earnings surpass expectations with robust growth in ad revenues and active users

Article
Oct 31, 2023

Defying global challenges, Pinterest excels in Q3: Innovations and strategic partnerships bolster its market position.

Ad duopoly looks over its shoulder as Amazon ad revenues jump 26%

Article
Oct 30, 2023

Amazon is growing into an advertising titan: The company’s ad revenues jumped 26% in Q3 thanks to football and a strong hold on retail media.

Carnival Cruise Lines discovers the power of ‘granfluencers’ and TikTok

Carnival Cruise Lines discovers the power of ‘granfluencers’ and TikTok

Article
Oct 30, 2023

Carnival embraces 'granfluencer' wave: Cruise line teams up with Retirement House and Gronk for a multi-generational TikTok hit.

TikTok and Instagram are the choice of Gen Z for shopping and product discovery

TikTok and Instagram are the choice of Gen Z for shopping and product discovery

Article
Oct 27, 2023

Gen Z’s attention is split across social media for shopping and search: The cohort’s use of multiple social networks spells opportunity for platforms and advertisers.

Meta revenues surged 23% in Q3, aided by ad market rebound

Meta revenues surged 23% in Q3, aided by ad market rebound

Article
Oct 26, 2023

Meta showcases robust Q3 growth with $34.15 billion in revenues: Facebook and Instagram parent surges, despite Threads struggling to find its footing.

Google cements its advertising dominance with strong Q3 results

Article
Oct 25, 2023

Alphabet's Q3 revenues hit $76.7 billion: Growth driven by Google Search, AI innovations, and YouTube ads.

Local ad spending will hit $175.6 billion in 2024 thanks to a political boost

Local ad spending will hit $175.6 billion in 2024 thanks to a political boost

Article
Oct 24, 2023

What does the local ad market look like beyond politics? With political spending out of the picture, the local ad market will grow 2.2% next year.

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Meta expands Broadcast Channels to Facebook and Messenger

Meta expands Broadcast Channels to Facebook and Messenger

Article
Oct 23, 2023

Meta introduces Broadcast Channels to Facebook and Messenger: The goal is to improve user engagement—but subscribers could get notification fatigue.

TikTok competes with linear TV and streamers for sports advertisers

TikTok competes with linear TV and streamers for sports advertisers

Article
Oct 20, 2023

TikTok wants to court sports advertisers: The app recently held sessions to teach advertisers how to build effective campaigns around major sports events.

Amazon Prime Video’s ad strategy is split between small merchants and major ad spenders

Article
Oct 19, 2023

Amazon merchants could give it a leg up in the AVOD race: The company has offered to fund ad production for brands that buy at least $15,000 in video commitments.

CapCut ventures into the business realm with advanced AI tools amid privacy concerns

CapCut ventures into the business realm with advanced AI tools amid privacy concerns

Article
Oct 18, 2023

ByteDance's CapCut dives into the business sector: The popular app is introducing AI-driven tools to help content marketers.

WPP announces merger of Wunderman Thompson and VMLY&R, launching VML

WPP announces merger of Wunderman Thompson and VMLY&R, launching VML

Article
Oct 18, 2023

WPP merges Wunderman Thompson and VMLY&R: New powerhouse VML will launch as of January 1.

Disney and TikTok strike a major advertising and content deal that hints at new ad formats

Disney and TikTok strike a major advertising and content deal that hints at new ad formats

Article
Oct 17, 2023

TikTok’s premium ad placements get Disney’s stamp of approval: The app will host a monthlong Disney content hub.

Microsoft and Activision Blizzard merger sets the stage for a mobile game advertising giant

Article
Oct 16, 2023

What Microsoft’s Activision Blizzard merger means for mobile advertising

Key Advertising Week New York 2023 focuses include diversity, genAI, retail media, and SMBs

Key Advertising Week New York 2023 focuses include diversity, genAI, retail media, and SMBs

Article
Oct 13, 2023

Advertising Week redefines representation: From diverse panels to strategic collaborations, inclusivity is both ethically and commercially prioritized.

AI is a new tension point between creators, social platforms, and brands

AI is a new tension point between creators, social platforms, and brands

Article
Oct 12, 2023

Brands, social platforms, and creators seek the right balance in AI rush: Creators eye opportunities as well as risks for sponsored content.

US advertising sector’s 3,000 new jobs in September mark its best performance in a year

US advertising sector’s 3,000 new jobs in September mark its best performance in a year

Article
Oct 09, 2023

US advertising sector added 3,000 jobs last month: Reflecting a broader resilient US labor market despite global challenges.

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