Marketing & advertising briefing Trends & Statistics
TelevisaUnivision will let brands repurpose vertical video ads for TVs
TelevisaUnivision wants vertical video ads on TVs: A new ad format lets brands reuse social ads on the big screen.
TikTok considers virtual influencers to court brands—and they're not the only ones
AI influencers on TikTok could streamline ads but threaten real creator incomes: Balancing innovation and authenticity could prove challenging.
Industry KPIs: Small business ads outperform enterprises on phones
Small businesses see higher engagement from phone display ads: Our Industry KPI data from Taboola uncovers a way for SMBs to compete with larger marketers.
A US data privacy bill is finally on the way
A bipartisan data privacy bill could rewrite the digital ad business: After years of state-level laws muddying the waters, Congress is pulling together.
Roku launches NBA FAST channel as streaming services look to bolster their sports bona fides
Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.
Google contemplates HubSpot deal in what would be its biggest-ever acquisition
Google Contemplates HubSpot deal: A move that could redefine the martech sector, blending CRM prowess with advertising innovation.
PubMatic and Instacart join forces to marry retail media data with programmatic advertising
PubMatic's strategic alliance with Instacart boosts programmatic advertising: The initiative merges retail media data with advanced targeting for improved ad impact.
TikTok won’t dial back on TikTok Shop content, but it may not matter for time spent
TikTok Shop rollout spurs concern about platform engagement: Our survey shows many users have actually boosted their usage since shopping debut, but time spent is slowing overall.
YouTube Shorts introduces gated content feature, as battle for creators intensifies
YouTube boosts creator income with Members Only Shorts, challenging TikTok's paywall feature: The battle for creator allegiance and platform supremacy escalates.
2024 US ad market to hit $369 billion, buoyed by politics, says Magna
Magna forecasts 9.2% growth in US ad market to $369 billion: political campaigns major driver, with spending expected to set records.
Industry KPIs: YouTube and X emerge as leaders for social media advertising attention
YouTube is the best platform for ad engagement, but others are rising: Our Industry KPI data found that YouTube, X, and podcasts delivered the strongest attention metrics.
Teads and LG Ads extend CTV advertising partnership across Europe and APAC
Teads partners with LG for global smart TV ad expansion: exclusive native placements set to transform viewer experiences and advertiser reach.
Despite Meta's and TikTok’s latest initiatives, social commerce naysayers are staying on the sidelines
Social shopping skepticism: Despite Meta and TikTok’s best efforts, many prefer to focus on the "social" and the "media" instead.
Exclusive: Instagram's nano-influencers outperform—as do TikTok’s upper echelon of creators
Nano-influencers reign on Instagram with a 6.23% engagement rate: TikTok's top influencers, meanwhile, maintain a 4.95% rate.
LinkedIn is testing a TikTok-like short-form video feed to boost user engagement
LinkedIn tests TikTok-like video feed: The strategic move would improve discovery and engagement with B2B short-form content.
Starbucks saying goodbye to global CMO role is part of a larger trend
Starbucks eliminates global CMO role: Reflecting broader trends, this move showcases a shift toward more localized and specialized marketing strategies.
The digital ad industry’s overreliance on cookies could create a crisis
The ad industry is still hyperreliant on cookies: Despite an imminent phaseout, a Wired report found that the most popular websites share data with thousands of companies.
Disney+ and Hulu CTV ad inventory will be available via Google and The Trade Desk
Disney and NBCU signal a major shift in CTV ad buys: Both are working with The Trade Desk to make inventory available programmatically.
Amazon poaches MrBeast to generate a hit for Prime Video
MrBeast will create a reality series for Prime Video: In a move that defies platform allegiance, YouTube’s most popular creator will help generate a hit for Amazon.
DirecTV aims for over-the-air's throat with ‘No Locals’ discount
DirecTV wants to cut over the air out of the picture: A new “No Locals” discount is an attempt to stave off the inevitable decline of linear TV.
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