Amazon looks to step into the post-cookie market: Job listings show the company is testing ad solutions for an “identity-restricted world” as Google preps its solution.

A Google versus OpenAI search engine showdown is taking shape: A race to develop AI search engines raises questions about whether the tech can shake up the market.

Google brings a transparency overhaul to search advertising: Move responds to uproar after report that ads were placed on problematic sites.

Amazon debuts at Upfront Week, showcasing its ad-supported streaming services and more: It’s a strategic move to expand its digital advertising reach.

Snap launches new brand campaign: Chief creative officer addresses antisocial media stance in the context of Snap’s creator and content push.

YouTube’s streaming lead is solidified: The platform enjoyed a yearlong reign as the leading streaming service, strengthening its position in measurement negotiations.

Meta tells advertisers not to buy ads on iOS: The company looks to build SMB allies by advising brands to avoid Apple fees.

OpenAI's Sora transforms text prompts into quality videos: Marketers get a new tool for dynamic, personalized content creation.

Marketers are wary of AI-powered creative, but not productivity: Companies’ new features flesh out AI’s value as a professional tool rather than a creative one.

Paid search leads in conversion, beating paid social by four times: New report’s insights emphasize strategic channel use and tailored marketing approaches.

Super Bowl 2024 ads leverage celebrity allure and nostalgia, balancing entertainment with subtle political commentary: The messaging was a reflection of advertising's evolution.

Super Bowl ads revealed DEI challenges: major brands lack depth in diversity representation.

Strategic partnerships boost Pinterest: Amazon and Google deals fuel revenue and international expansion—while MAUs nearly hit 500 million for the first time.

WBD, Fox, Disney team up to shake up sports streaming: The companies will launch a Hulu-like streaming venture with access to each network’s linear sports content.

Amazon muscles in on Google and Meta’s ad throne: Retail media and Prime Video propelled the company to a blockbuster 2023—and 2024 looks even brighter.

Super Bowl ads pack stars and influencers: It’s a strategic blend aiming to charm Gen Z and boost brands beyond TV.

YouTube Premium hits a subscription landmark: The service now enjoys 100 million subscribers after YouTube spent much of 2023 cracking down on ad blockers.

Meta rings in two decades of Facebook: The company has undergone major transformations, and 2024 will bring more changes as AI and regulation shape its trajectory.

Meta looks to build for the future: Threads and Reality Labs come into focus as potential long-term growth engines.

UMG and TikTok clash over music rights, AI: The label is pulling its catalog from TikTok amid a pay dispute and the app's test of AI music features.