Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing
TikTok’s new ad tools are designed to balance human creativity and AI while driving sales and brand loyalty

TikTok’s new ad tools are designed to balance human creativity and AI while driving sales and brand loyalty

Article
May 22, 2024

TikTok World unleashes a slew of updates: The video platform taps creators and AI to court new ad dollars and keep apace with Meta.

Only 32% of publishers are prepared for the end of cookies

Only 32% of publishers are prepared for the end of cookies

Article
May 20, 2024

Advertisers and publishers need to prepare the end of cookies—and fast: A Teads survey found that less than a third of publishers have started adjusting to the change.

Venu Sports is name of Disney, Fox, and WBD's joint streaming service

Venu Sports is name of Disney, Fox, and WBD's joint streaming service

Article
May 17, 2024

Disney, Fox, and WBD unveil Venu Sports: New streaming service still has hurdles to overcome before fall 2024 debut.

Netflix plans new ad tech platform as it nearly doubles ad-supported users

Article
May 16, 2024

Netflix to develop in-house ad platform: The streaming giant will end its Microsoft partnership to offer better targeting and analytics.

Amazon Prime Video showcases new content at first-ever Upfront presentation

Article
May 14, 2024

Prime Video hosts first upfront show: Amazon unveils a star-studded lineup of new series, movies, and sports content to attract advertisers.

At 2024 Upfront, NBCUniversal touts power of unified ad platform and premium content

Article
May 13, 2024

At NBCUniversal’s Upfront, ads and content share center stage: Return on ad spend, AI concerns, and streaming-first projects were all featured.

Electronic Arts wants to bring ads to AAA video games. But it's not the only one.

Electronic Arts wants to bring ads to AAA video games. But it's not the only one.

Article
May 13, 2024

Electronic Arts begins the push for in-game advertising: The conglomerate said it hopes to debut ads in its big-budget games as the industry seeks revenue growth.

Apple's latest iPad Pro ad sparks outrage for crushing creativity

Article
May 10, 2024

Controversial Apple ad leads to rare apology: Bold campaigns are fine; alienating your core audience of creatives is not.

Meta is expanding access to AI-generated creative tools—and removing disclosures

Meta is expanding access to AI-generated creative tools—and removing disclosures

Article
May 08, 2024

Meta’s latest AI advertising rollout reveals a significant shift: Free, broad access to AI creative will help win favor with brands, but ethical quandaries are unresolved.

Disney sees major gains in streaming subscribers and revenues in Q1

Article
May 07, 2024

A major rebound for Disney's streaming sector: Losses cut dramatically to $18 million, while Disney+ adds 6.3 million subscribers thanks to key partnerships.

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TikTok unveils next-gen ad features, media partnerships, and measurement deals amid regulatory scrutiny

Article
May 06, 2024

TikTok's NewFronts showcases AI-curated ads and partnerships: Despite regulatory scrutiny, the platform shows no signs of being distracted in its efforts to pursue ad dollars.

Fubo and other small streamers ask Congress to probe Fox-WBD-Disney joint sports venture

Article
May 03, 2024

Fubo calls for Congressional oversight on a major streaming venture: claims it monopolizes 80% of US sports broadcasts.

Meta introduces new AI-powered advertising tools at NewFronts

Article
May 03, 2024

New AI advertising tools introduced by Meta: Updates are designed to boost Reels campaign performance with advanced creator filtering and dynamic product ads.

Roku in talks to stream Major League Baseball games amid intensifying sports streaming competition

Article
May 03, 2024

Roku in talks for exclusive MLB Sunday broadcasts: A shift from NBC to Roku could reshape sports streaming landscape.

Industry KPIs: Push notifications continue to be an effective awareness and performance channel

Industry KPIs: Push notifications continue to be an effective awareness and performance channel

Article
May 01, 2024

Push notification trends highlight industry differences: Retail and media excel with tailored strategies, while travel struggles with lower engagement.

Roblox's new video ads take aim at the lucrative Gen Z market

Roblox's new video ads take aim at the lucrative Gen Z market

Article
May 01, 2024

Roblox introduces immersive video ads to capture Gen Z's attention: New ad format expected to boost brand engagement and user actions.

Instagram is courting smaller creators as US TikTok ban looms, but it’s a delicate balance

Instagram is courting smaller creators as US TikTok ban looms, but it’s a delicate balance

Article
Apr 30, 2024

Instagram’s charm offensive for TikTok creators: Its product updates aim to prioritize smaller creators’ content to provide more visibility and bolster discovery.

Pinterest tops 500 million MAUs for the first time, showcasing robust growth and surging revenues

Article
Apr 30, 2024

Pinterest reaches 518 million MAUs with a 12% YoY increase: Revenues rise by 23% to $740 million, outpacing expectations and highlighting strategic gains.

Netflix’s ad-supported tier hits 22 million US subscribers just ahead of Upfronts

Netflix’s ad-supported tier hits 22 million US subscribers just ahead of Upfronts

Article
Apr 29, 2024

Netflix tallies its ad-supported subscriber count ahead of Upfronts: A survey shows it could have 22 million US subscribers as it enters an Upfront period rife with competition.

AI and Snapchat+ helped Snap beat Q1 expectations

AI and Snapchat+ helped Snap beat Q1 expectations

Article
Apr 26, 2024

Snapchat has found its groove again: The company’s Q1 earnings beat expectations, with strong revenue and subscription growth.

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