X releases first post-Musk transparency report: Platform seeks to reassure advertisers with increased content moderation and government compliance.

New holiday ad treats: Platforms’ advertising updates and additions for the crucial Q4 selling season aim to help brands reel in buyers and buttress their own revenues.

Marketers should play to social media’s positive traits: Gen Z adults have mixed feelings about social media use that can inform marketing strategies.

Meta Connect focuses on AI-driven ad tools: The event will highlight how AI advancements will enhance ad targeting and boost time spent on Meta's platforms through immersive experiences.

Streaming investments drive Paramount’s layoffs: the company struggles to balance growing debt with declining traditional TV ad revenues.

Search ads launch on TikTok: The keyword-based feature enables brands to reach users during searches, aligning ad efforts with user intent and behavior.

Google’s antitrust battle with DOJ: Company should demonstrate market competition, low barriers to entry, and no evidence of consumer harm.

IAB introduces in-store retail media standards: New guidelines aim to unify ad formats, metrics, and improve measurement transparency.

Spotify can expect another strong year for ad revenues: Investor pressure has the company capitalizing on podcasts for a video advertising expansion.

Creator economy wars heat up: TikTok launches new subscriptions, while Patreon’s Autopilot tool boosts fan conversion rates.

Harris outspends Trump 20 to 1 on Meta platforms: Though Harris is largely spending on CTVs, millions are going to Facebook and Instagram.

The FTC says ad industry self-regulation has failed: A lengthy report criticizes how advertisers collect and spread user data without proper consent.

Publicis acquires Mars United Commerce: The deal strengthens holding company’s ability to offer commerce media solutions.

Theater chains to invest $2.2 billion in upgrades: Major theater chains are planning large-scale upgrades to improve the in-theater experience, attracting audiences back to cinemas.

The Kids Online Safety Act advances in a contentious vote: The regulation would force social media companies to restrict certain content for minors, but much is up for debate.

MrBeast’s season of scandal dampens Prime Video’s game show plans: A class action lawsuit alleges sexual harassment on the set of a game show aimed at young audiences.

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

YouTube overhauls TV app to compete with streamers: New features like episodes, previews, and subscription tools aim to boost creator monetization and rival platforms like Netflix and Disney+.

Advertisers prioritize news integrity: Supporting quality journalism now ranks third among corporate values influencing marketing strategies, marking a significant shift.

Pure-play advertising fuels US ad growth: Recurring events like the Olympics drive spending, but the market is steadily expanding even without them.