Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing
EU extends addictive algorithm enforcement to Snap, YouTube

EU extends addictive algorithm enforcement to Snap, YouTube

Article
Oct 02, 2024

Platforms must brace for regulation of algorithmic content: EU regulators are widening their net, which could restrict advertisers’ ability to target teens.

Pinterest continues trend of platforms launching genAI tools for advertisers

Pinterest continues trend of platforms launching genAI tools for advertisers

Article
Oct 02, 2024

Pinterest launches AI-powered tools: Advertisers can now create engaging visuals and reduce costs, aligning with industry-wide shifts toward generative AI solutions.

Roblox deepens ad industry ties, laying a foundation for in-game advertising

Article
Oct 02, 2024

Roblox could kick down the door to an in-game advertising boom: The gaming and metaverse platform is deepening ties to the ad industry and hiring for ad tech roles.

CNN moves to paid digital model as TV ad revenues decline

CNN moves to paid digital model as TV ad revenues decline

Article
Oct 01, 2024

CNN launches $3.99 paywall: It’s a bid to grow digital dollars as cable viewership and revenues decline.

FAST streaming trend accelerates as more services join the market

FAST streaming trend accelerates as more services join the market

Article
Oct 01, 2024

FAST trend grows globally: New channels from Free Live Sports, CBC, and Pluto TV showcase demand for free, ad-supported streaming options.

Reddit takes steps to avoid user blackouts, protecting ad space

Reddit takes steps to avoid user blackouts, protecting ad space

Article
Oct 01, 2024

Reddit doesn’t want another user blackout: A new policy prevents incidents like last year’s protest and ensures users cant nullify ad space.

VideoAmp seeks a buyout as it becomes Paramount’s primary measurement partner

VideoAmp seeks a buyout as it becomes Paramount’s primary measurement partner

Article
Oct 01, 2024

Paramount ditches Nielsen, goes all-in on VideoAmp: The shakeup could help VideoAmp gain ground in Upfronts as it seeks a potential buyout.

DirecTV and Dish Network merger will attempt to stave off linear’s decline

DirecTV and Dish Network merger will attempt to stave off linear’s decline

Article
Sep 30, 2024

DirecTV and Dish Network attempt to claw back linear TV’s power: A proposed merger would create a pay TV giant that could help it in carriage negotiations.

Instagram sees drop in publisher engagement, ad spend

Instagram sees drop in publisher engagement, ad spend

Article
Sep 30, 2024

Instagram’s value wanes for publishers: Ad spend and content posting drop as WhatsApp Channels gains traction for direct audience engagement.

Netflix cancellations soar following Hastings' political pronouncement

Netflix cancellations soar following Hastings' political pronouncement

Article
Sep 30, 2024

CEOs’ politics impact their brands: Hastings’ endorsement triggers Netflix boycott, drawing parallels with Musk's controversies impacting Tesla and X.

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YouTube tests its influence in a music industry power struggle

YouTube tests its influence in a music industry power struggle

Article
Sep 30, 2024

YouTube’s record label clash echoes TikTok-UMG feud: Major artists are unavailable on YouTube and its music platform as a deal deadline approaches.

Amazon secures over $1.8 billion in streaming ad commitments

Article
Sep 27, 2024

Amazon’s $1.8 billion ad milestone solidifies a streaming leader: The launch of ads on Prime Video and Thursday Night Football are responsible for a meteoric rise.

Apple pulls back from big-screen plans even as AMC launches major theater overhaul

Apple pulls back from big-screen plans even as AMC launches major theater overhaul

Article
Sep 27, 2024

Theaters need Big Tech more than ever: Chains like AMC are implementing costly upgrades even as players like Apple pair down their box office strategies.

Misleading ads for digital goods will soon be illegal

Article
Sep 27, 2024

California law curbs deceptive ads for digital goods: By 2025, sellers must clearly state when products are licensed rather than owned.

Paramount and Nielsen’s rocky relationship gives VideoAmp a chance

Paramount and Nielsen’s rocky relationship gives VideoAmp a chance

Article
Sep 27, 2024

VideoAmp could gain an edge in Paramount, Nielsen fallout: Though Nielsen has weathered tough Upfront seasons, its latest dispute could deal a major blow.

LG’s new ad formats show the race for CTV dominance

Article
Sep 26, 2024

LG brings ads to CTV screensavers: The rapid pace of new ad space on CTVs reflects a race for ad dollars.

Looma capitalizes on in-store media trend with $10 million funding boost

Looma capitalizes on in-store media trend with $10 million funding boost

Article
Sep 26, 2024

Looma secures $10 million to expand its in-store media platform: Funding reflects broader industry shift toward in-store retail media as brands seek dynamic in-store engagement.

OpenAI faces pivotal moment in AI copyright battle

OpenAI faces pivotal moment in AI copyright battle

Article
Sep 26, 2024

Content creators gain access to OpenAI’s training data: Legal battle over unauthorized use of copyrighted content could set industry-shaking precedents.

The Disney+ password-sharing crackdown is here. How will it play out?

Article
Sep 26, 2024

Disney+ begins its password-sharing crackdown: The change will give a lengthy boost to ad-supported subscribers, heating up the streaming race.

The EU is prepping a list of charges against Google over search results

Article
Sep 26, 2024

Google’s tough year of regulation gets tougher: The EU is reportedly planning to penalize Alphabet for Google’s favoritism in search results.

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