ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 15, 2025

Gen X leads global consumer spending in 2025

Article |
 Aug 15, 2025

ChatGPT’s web traffic nearly tripled in a year

Article |
 Aug 15, 2025

Streaming Upfront growth usurps primetime TV, and there’s no going back

Article |
 Aug 15, 2025

Holiday shopping is entering a Gen Z, mobile, and AI era

Article |
 Aug 15, 2025

Banks are fighting a stablecoin loophole they say gives competitors an unfair advantage

Article |
 Aug 15, 2025

Retail promotions buoyed July sales, but inflation worries are rising

Article |
 Aug 15, 2025

How agentic AI can help banks prevent financial crime

Article |
 Aug 15, 2025

Bank marketers: Customer acquisition is just the beginning

Article |
 Aug 15, 2025

Top strategies to improve banking customer retention

Article |
 Aug 15, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

The Disney+ password-sharing crackdown is here. How will it play out?

Article by Daniel Konstantinovic  |  Sep 26, 2024
Download
The Disney+ password-sharing crackdown is here. How will it play out?
Share
Topics
Digital Video
Video-on-Demand (VOD)
Video Advertising
United States

The news: Disney’s password-sharing crackdown for Disney+ is here, setting the streaming service up for a lengthy influx of new subscribers—while leaving customers facing extra costs to access entertainment content.

  • Unveiled this week, the plan calls for Disney+ to charge an extra $6.99 and $9.99 monthly for each additional person attached to an account for its Basic and Premium tiers, respectively. Disney said that subscriptions are “meant to be used within your household, which is a collection of devices associated with your primary personal residence.”

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account