Marketing & advertising briefing Trends & Statistics

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TikTok lays off hundreds of content moderators as it leans more on AI

TikTok lays off hundreds of content moderators as it leans more on AI

Article
Oct 11, 2024

TikTok is betting big on AI for content moderation: The company laid off hundreds of employees who reviewed harmful content as legal battles mount.

Roblox’s advertising plans hamstrung by report alleging child safety failures and inflated metrics

Roblox’s advertising plans hamstrung by report alleging child safety failures and inflated metrics

Article
Oct 10, 2024

Roblox faces renewed child safety concerns: A report from a short-selling firm claims Roblox is exposing children to predators and vastly inflating user metrics.

Meta unveils new features to streamline creator partnerships

Meta unveils new features to streamline creator partnerships

Article
Oct 09, 2024

Meta unveils creator features at AWNY: Advertisers will be able to forge stronger relationships with creators and rely on their image.

The DOJ floats a Google breakup, foreshadowing drastic changes to search advertising

Article
Oct 09, 2024

If the DOJ breaks up Google, who would be king of search? A filing hinted at a potential breakup, but political uncertainties could slow plans.

Amazon acquires MX Player, a leading FAST service in India

Amazon acquires MX Player, a leading FAST service in India

Article
Oct 08, 2024

Amazon’s MX Player acquisition reignites the battle for Indian consumers: $100 million purchase gives Amazon ownership of the largest free streaming service in India.

New Facebook and Instagram AI ad tools embrace video

Article
Oct 08, 2024

Meta enhances ad tools with AI: New video and image features improve ad performance, boosting engagement and advertiser ROI.

TikTok faces 14 separate lawsuits from US states over addictive designs

TikTok faces 14 separate lawsuits from US states over addictive designs

Article
Oct 08, 2024

TikTok is dealt a brutal legal blow: 14 states sued the company for harming minors, adding to its enormous pile of litigation and brand safety controversies.

Charter Spectrum and NBCU’s carriage deal shows the new state of TV power dynamics

Charter Spectrum and NBCU’s carriage deal shows the new state of TV power dynamics

Article
Oct 07, 2024

Charter Spectrum now offers $65 worth of streaming services: While easy access to alternatives could accelerate churn, pay TV has little choice.

Google launches ads in AI Overviews, revolutionizing search advertising

Google launches ads in AI Overviews, revolutionizing search advertising

Article
Oct 07, 2024

Google’s AI Overviews debut advertising space: Pressure to monetize costly AI tech is driving Google to launch ad space in AI Overviews as it works to improve the product.

TikTok launches AI-powered Smart+ tool, but its future is murky

Article
Oct 07, 2024

TikTok adds AI buying tools as it fights for its US life: Smart+ will reduce the difficulty of buying ad space, but TikTok’s days may be numbered.

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US consumers overwhelmed by brand emails and texts

US consumers overwhelmed by brand emails and texts

Article
Oct 07, 2024

US consumers overwhelmed by marketing content: 40% unsubscribe weekly, driven by frequent messaging and privacy concerns, raising questions about responsible data practices.

Vizio is renewing major measurement partnerships as Walmart acquisition looms

Vizio is renewing major measurement partnerships as Walmart acquisition looms

Article
Oct 07, 2024

Walmart is unlikely to put Vizio data behind closed doors: A renewed measurement deal with Comscore could assuage concerns about signal loss.

Warner Bros. Discovery ad chief exits amid streaming pivot

Article
Oct 07, 2024

Steinlauf steps down from WBD amid streaming pivot: His departure marks a key moment for Warner Bros. Discovery as it navigates the decline of linear TV and increasing competition in streaming.

Micro-targeting political ads hit swing state voters

Micro-targeting political ads hit swing state voters

Article
Oct 04, 2024

Targeted political ads mobilize key voters for the 2024 election: Both the Harris and Trump campaigns are pouring millions into micro-targeted ads aimed at swing state Latino and Asian voters to boost turnout.

YouTube Shorts are now … long

Article
Oct 04, 2024

YouTube lengthens Shorts video limit to 3 minutes: The platform is trying to aligning with competitors like TikTok and Instagram to offer more flexibility to creators and advertisers alike.

Amazon plans to increase Prime Video ad loads in 2025

Article
Oct 03, 2024

Prime Video ad loads will increase next year, increasing competition: Advertisers can expect higher ad loads across streaming services and lower CPMs as a result.

Social media has growing influence in big-ticket purchases

Social media has growing influence in big-ticket purchases

Article
Oct 03, 2024

Social media becomes engine for big buys: Platforms’ role in expensive transactions like travel and cars is rising.

The made for advertising problem is still plaguing programmatic ad spend

The made for advertising problem is still plaguing programmatic ad spend

Article
Oct 03, 2024

Made for advertising sites still claim 13% of programmatic ad spend: Despite major efforts from exchanges, the MFA problem still hasn’t been solved.

US B2B digital ad spending growth fueled by financial, retail sectors

US B2B digital ad spending growth fueled by financial, retail sectors

Article
Oct 03, 2024

B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth.

Disney pushes for 75% ad sales automation by 2027

Article
Oct 02, 2024

Disney’s going for efficiency across the board: Ad sales will be largely automated by 2027, while content teams are streamlined behind the scenes.

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