Comcast Q3 performance fueled by streaming and live sports: Olympics and Peacock growth attract high-value audiences for advertisers.

Meta’s strong earnings have one dark spot: Slow user growth made investors flinch as competition for consumer attention peaks.

AI and ad revenues lift Microsoft’s fiscal Q1: Company’s AI-powered ad platforms draw advertisers amid enterprise cloud gains.

Roku Q3 results emphasize ad-supported growth: Increased streaming hours and accounts offer advertisers valuable inventory.

Alphabet’s Q3 beats expectations: Google’s ad dominance holds as it navigates regulatory and competitive challenges in the digital ad market.

The US ad industry is at a crossroads. Which path it takes will depend heavily on which candidate is elected.

Return to office comes for the ad industry: Publicis laid off hundreds of employees who didn’t comply with RTO. How is the rest of the Big Four approaching it?

Reddit posts strong Q3 profit: Ad revenues surge 56%, though user engagement and global growth remain critical to long-term success.

Affiliate marketing shifts to creator-driven strategies: Influencers bring engagement and trust to brand partnerships.

Social commerce has a trust problem: TikTok and other platforms are trying to become shopping hubs, but consumer sentiment remains low.

Email engagement on the rise: Industry KPIs show improvement in core metrics, but brands need to prevent user fatigue.

Netflix Moments boosts social sharing: New feature allows users to save and share scenes, expanding Netflix’s organic reach.

Global B2B digital ad spending to reach $48 billion by 2026: Growth driven by digital adoption and emerging market expansion.

Streamers, pay TV sue to block click-to-cancel: The FTC’s attempt to standardize digital cancellations may have an uphill battle.

Affiliate marketing reaches $10 billion milestone: Brands increase budgets as ecommerce and Gen Z engagement fuel growth.

Influencing the influencers: Harris and Trump rely on creators to mobilize younger voters and drive social media buzz.

TikTok employs 6,000 content moderators in Europe: The platform disclosed it has 150 million users in the region in a regulatory filing.

Fox boosts ad tech capabilities: New ad sales team focuses on data-driven solutions to optimize ROI for advertisers.

Roblox takes steps to address child safety: New parental control features come after critical reports that could stifle advertising efforts.

TikTok’s influence on Gen Z engagement grows: Presidential candidates use the platform to shape the race and drive voter participation.