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EMARKETER

TikTok becomes key battleground for Gen Z voters in 2024 election

Article by Jeremy Goldman  |  Oct 24, 2024
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TikTok becomes key battleground for Gen Z voters in 2024 election
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Topics
Politics
Generation Z
Social Media Users
United States

The news: As the US presidential election nears, TikTok has become a critical platform for engaging young voters. Both Kamala Harris and Donald Trump are leveraging short videos, memes, and viral trends to connect with Gen Z voters.

  • Harris’ KamalaHQ account has drawn 1.5 billion views with only 5 million followers, compared with Trump’s 12 million followers and 1 billion views.
  • Harris’ team of “feral 25-year-olds,” as deputy campaign manager Rob Flaherty calls them, quickly jumps on TikTok trends, while Trump’s thematically darker content focuses on economic elements.

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