The news: In the lead-up to the 2024 US presidential election, Kamala Harris and Donald Trump are enlisting high-profile social media creators, extending their outreach beyond platforms like TikTok and Snapchat to court young voters.
- The Heritage Foundation recently hosted a summit where 30 conservative influencers, who have a combined audience of 50 million followers, coordinated how to communicate Republican messaging points, notes The Daily Mail.
- Meanwhile, the Financial Times reports that Harris’ campaign has engaged 200 social media creators, inviting them to events like the Democratic National Convention, in a bid to build organic support from their audiences.