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EMARKETER

B2B digital ad spend rises globally, with India and Mexico leading growth

Article by Jeremy Goldman  |  Oct 28, 2024
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B2B digital ad spend rises globally, with India and Mexico leading growth
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Topics
B2B Marketing
B2B Social Media
Worldwide
Western Europe

The news: B2B digital ad spending is set for significant growth worldwide, projected to reach $48.15 billion by 2026, up from just $38.67 billion this year, per EMARKETER forecasts.

Although the percentage growth in B2B digital ad spending will taper off, the absolute dollar figures continue to climb.

Global growth insights: Worldwide B2B digital ad spending will grow by 13.1% in 2024.

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