Marketing & advertising briefing Trends & Statistics

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Google pushes back on monopoly claims in DOJ ad tech trial

Article
Nov 07, 2024

Google defends against DOJ claims of ad monopoly: The giant emphasizes publisher choice and competitive ad exchanges amid trial scrutiny.

Instagram, Roblox reflect a trend of tightening child safety nets

Instagram, Roblox reflect a trend of tightening child safety nets

Article
Nov 07, 2024

Meta and Roblox show how teen safety has become a priority: A year of heavy scrutiny from regulators has prompted similar platforms to overhaul protections.

Max adds 7.2 million subscribers in Q3, its biggest quarterly gain to date

Article
Nov 07, 2024

Max adds 7.2 million global subscribers in Q3: International expansion and ad revenue gains boost WBD’s position in the streaming race.

Nextdoor sees ad growth, increased margins as engagement rises

Nextdoor sees ad growth, increased margins as engagement rises

Article
Nov 07, 2024

Nextdoor q3 earnings highlight growth in ad revenues and active users: "Next" initiative drives platform evolution with focus on in-community connections.

After ‘Stranger Things,’ what’s next for Netflix?

After ‘Stranger Things,’ what’s next for Netflix?

Article
Nov 06, 2024

“Stranger Things” finale marks the end of an era for Netflix: As its flagship series sunsets, the streamer could focus more on reality shows.

Despite Wikipedia's global controversies, it remains a critical piece of the search landscape

Article
Nov 06, 2024

India urges reclassification of wikipedia: As officials question site's neutrality, it remains a critical part of global search ecosystem.

How the Trump presidency will influence digital ad spending, regulation, and traditional media

How the Trump presidency will influence digital ad spending, regulation, and traditional media

Article
Nov 06, 2024

Now that the election outcome is certain, we explore how Trump’s proposed tariffs, big-business agenda, and media influence will affect key areas of digital marketing and advertising.

Victorious Trump campaign spent far less on social media than in 2020

Victorious Trump campaign spent far less on social media than in 2020

Article
Nov 06, 2024

Trump spent less on social media and won anyway: An established political brand and shifting social landscape reduced the need to lean on social platforms.

Fox says Super Bowl ad space sold out at $7 million a pop

Fox says Super Bowl ad space sold out at $7 million a pop

Article
Nov 05, 2024

Fox sells out Super Bowl ad space for $7 million each: The cost of a Super Bowl ad climbs each year, but so does ROI.

Prime Video looks to AI to improve user experience

Prime Video looks to AI to improve user experience

Article
Nov 05, 2024

Prime Video thinks AI can fix UX problems: Complaints about show catalog failures may have spawned its latest AI-powered feature.

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TikTok parent non-China revenues jump 60% despite regulatory pressures

Article
Nov 05, 2024

ByteDance’s non-China revenues grow 60%: TikTok’s ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.

Fox earnings boosted by record political ads, sports, and Tubi growth

Fox earnings boosted by record political ads, sports, and Tubi growth

Article
Nov 04, 2024

Fox Corp. Q3 fueled by political ads and Tubi growth: Live sports and news strategy drives gains, with digital ads growing.

New York Times posts steady Q3 revenue growth amid digital expansion

New York Times posts steady Q3 revenue growth amid digital expansion

Article
Nov 04, 2024

New York Times demonstrates steady growth in Q3: Digital subscriptions and content verticals drive revenue as leadership outlines long-term subscriber strategy.

Nielsen will integrate Amazon first-party data into football ratings

Nielsen will integrate Amazon first-party data into football ratings

Article
Nov 04, 2024

Why Nielsen’s first-party data approval matters: Its deal with Amazon could lead the streamer to dominate NFL advertising and rights in coming years.

The cost of TV advertising is falling, but football ad prices surge

The cost of TV advertising is falling, but football ad prices surge

Article
Nov 04, 2024

30-second TV ad spot costs are falling: Football remains the costliest ad inventory, but viewer pivots to digital are bringing down costs.

Advertisers are increasingly confident in Nielsen alternatives

Advertisers are increasingly confident in Nielsen alternatives

Article
Nov 01, 2024

Nielsen’s dominance begins to crack: A survey shows advertisers gaining confidence in the measurement firm’s biggest competitors.

Amazon Q3 results underscore its position as an advertising and media juggernaut

Article
Nov 01, 2024

Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.

Apple’s ad business misses the mark in its Q4

Apple’s ad business misses the mark in its Q4

Article
Nov 01, 2024

Apple feels the pain of Apple TV+ struggles: Its Q4 revenues missed the mark in some divisions including Services, which includes advertising.

ChatGPT’s real-time search debuts, setting new expectations for AI search

ChatGPT’s real-time search debuts, setting new expectations for AI search

Article
Nov 01, 2024

OpenAI launches real-time ChatGPT search: Users access live info with conversational ease in an attempt to take market share from Google.

Election ad spending caused prices to surge, forcing brands elsewhere

Election ad spending caused prices to surge, forcing brands elsewhere

Article
Nov 01, 2024

Election spending caused CPMs to surge: Faced with high costs and a noisy environment, brands experimented with new channels.

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