Return to office comes for the ad industry: Publicis laid off hundreds of employees who didn’t comply with RTO. How is the rest of the Big Four approaching it?

Reddit posts strong Q3 profit: Ad revenues surge 56%, though user engagement and global growth remain critical to long-term success.

Affiliate marketing shifts to creator-driven strategies: Influencers bring engagement and trust to brand partnerships.

Social commerce has a trust problem: TikTok and other platforms are trying to become shopping hubs, but consumer sentiment remains low.

Email engagement on the rise: Industry KPIs show improvement in core metrics, but brands need to prevent user fatigue.

Netflix Moments boosts social sharing: New feature allows users to save and share scenes, expanding Netflix’s organic reach.

Global B2B digital ad spending to reach $48 billion by 2026: Growth driven by digital adoption and emerging market expansion.

Streamers, pay TV sue to block click-to-cancel: The FTC’s attempt to standardize digital cancellations may have an uphill battle.

Affiliate marketing reaches $10 billion milestone: Brands increase budgets as ecommerce and Gen Z engagement fuel growth.

Influencing the influencers: Harris and Trump rely on creators to mobilize younger voters and drive social media buzz.

TikTok employs 6,000 content moderators in Europe: The platform disclosed it has 150 million users in the region in a regulatory filing.

Fox boosts ad tech capabilities: New ad sales team focuses on data-driven solutions to optimize ROI for advertisers.

Roblox takes steps to address child safety: New parental control features come after critical reports that could stifle advertising efforts.

TikTok’s influence on Gen Z engagement grows: Presidential candidates use the platform to shape the race and drive voter participation.

Automotive sector dominates Interbrand rankings: Kia and Ferrari see strong gains, while Tesla’s brand value drops 9%.

Hollywood and artists push back: AI threatens creative integrity and intellectual property rights, sparking calls for regulation.

The election brings more ad spending to Spanish-language media: TelevisaUnivision garnered record US political ad revenues as candidates fight for Hispanic voters.

Mixed results from the Big Four ad firms mark a turbulent period: Concerns about the regulatory landscape and tariffs weigh on spending.

Automotive sector dominates Interbrand rankings: Kia and Ferrari see strong gains, while Tesla’s brand value drops 9%.

Study finds 57% of streamers choose AVOD tiers: Consumers seek affordable alternatives amid subscription price hikes.