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EMARKETER

Samsung Ads launches GameBreaks interactive TV ad format

Article by Jeremy Goldman  |  Mar 31, 2025
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Samsung Ads launches GameBreaks interactive TV ad format
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Topics
Connected TVs
Digital Video Ad Spending
Digital Video
United States
Canada

The news: Samsung Ads has debuted GameBreaks, a new interactive ad unit that integrates mini-games into Samsung TV Plus content.

  • The first game, “The Six,” turns passive ad breaks into bite-sized trivia experiences, and is now available to advertisers in the US and Canada.
  • GameBreaks appears in the first ad slot of commercial breaks and allows for brand customization, from theming to question content.

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