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EMARKETER

Why creator monetization programs matter to brands

Article by Jasmine Enberg  |  Mar 26, 2025
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Why creator monetization programs matter to brands
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Topics
Influencer Marketing
Social Media Marketing
Social Media Usage
United States

The news: US creator revenue growth from social platform payouts will accelerate to 19.9% and reach $4.31 billion in 2025, per a new EMARKETER forecast.

Driving the news: Helping creators make more money has become a top priority for the social platforms as they seek to attract and retain creators.

  • In February, Snap unified its Snap Stars monetization program to allow creators to earn a portion of ad revenue from both Stories and Spotlight.

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