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Industry KPIs: Gen Z engagement with apparel, banking content grows

Article by Daniel Konstantinovic  |  Mar 24, 2025
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Industry KPIs: Gen Z engagement with apparel, banking content grows
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Topics
Generation Z
Consumer Behavior
United States

The news: Gen Zers’ content consumption habits vary significantly from other generations, our Industry KPI data provided by Comscore shows, revealing opportunities for brands to maximize ad performance during key windows.

Apparel surges: Apparel and beauty content engagement is trending down overall—but not for Gen Z. Unique visitors ages 18 to 24 to apparel websites grew 26.5% from June 2024 to December 2024.

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