TikTok’s Symphony Studio debuts globally: AI-powered ad tools simplify video creation, helping brands scale campaigns effortlessly and stay relevant.

A hot mic moment revealed Disney’s advertising audience: The company’s Q4 earnings came with AVOD revelations and significant gains in India.

Amazon integrates Freevee content with Prime Video: Viewers gain access to ad-supported shows while Amazon streamlines its media ecosystem for advertisers.

New York Times expands ad targeting: The Athletic and other lifestyle properties enable brands to reach engaged audiences, reducing focus on hard news topics.

Niche streaming services find foothold: Targeted platforms like Hallmark+ attract dedicated viewers amid competition from larger streamers.

Sports betting is on a roll: Quarterly results show growth catalysts, signaling opportunities for platforms and advertisers.

Threads gets ads in 2025 and rapidly gains on X: Threads user count is soaring as news publishers and celebrities flee Musk’s platform.

Trump shifts stance on TikTok ban: ByteDance lobbying strategy and younger voter appeal could have swayed the decision, irrespective of national security concerns.

AppLovin's Axon engine drives ad success: Its AI-powered product boosted software platform revenues by 66% year over year.

Netflix ad-supported tier hits 70 million users: Live sports and exclusive sponsorships boost subscriber growth and advertising revenues.

‘Star Wars’ is coming back for another trilogy: Disney is likely to spend heavily, and a pipeline to streaming could bolster Disney+ revenues.

Paramount’s Q3 results reflect strong streaming growth: To attain 3.5 million new subscribers and $49 million in DTC profit, it’s leveraged cost cutting and content innovation to balance revenue pressures from traditional TV.

Pinterest gets an Amazon bump, but the holiday is gray: A lower- than- expected Q4 forecast and heavy spending sent its stock tumbling.

The pivot to streaming won’t include everyone: Millions of consumers will remain without streaming in coming years. Here’s how brands can reach them.

Google defends against DOJ claims of ad monopoly: The giant emphasizes publisher choice and competitive ad exchanges amid trial scrutiny.

Meta and Roblox show how teen safety has become a priority: A year of heavy scrutiny from regulators has prompted similar platforms to overhaul protections.

Max adds 7.2 million global subscribers in Q3: International expansion and ad revenue gains boost WBD’s position in the streaming race.

Nextdoor q3 earnings highlight growth in ad revenues and active users: "Next" initiative drives platform evolution with focus on in-community connections.

“Stranger Things” finale marks the end of an era for Netflix: As its flagship series sunsets, the streamer could focus more on reality shows.

India urges reclassification of wikipedia: As officials question site's neutrality, it remains a critical part of global search ecosystem.