The Trade Desk bolsters its data by acquiring Sincera: The deal hints at a future for DSPs, which face increased competition from sellers.

MFA sites still plague open web exchanges: AI allows bad actors to rapidly produce fraudulent websites and use bots to drum up fake pageviews, muddying the ad ecosystem.

OpenAI and Axios partner up: The AI firm will fund four local newsrooms in exchange for access to the publisher’s material.

DirecTV wants a piece of the post-Venu streaming world: The pay TV provider is repositioning itself, but pricing could be a hurdle.

A class action lawsuit against Google has big implications: Big tech’s streak of regulatory woes continues, even with change in US leadership.

NBC launches early NBA campaign: $2.4 billion annual rights deal includes WNBA games, Peacock exclusives, and 'Sunday Night Basketball' debut in 2026.

Netflix, Disney, and Amazon lead relief efforts for wildfire victims: Corporate and celebrity donations underscore the intersection of disaster response and cause marketing.

Inside Reddit’s international push: Multilingual tools boost engagement as markets like India and Brazil emerge as key growth drivers for 2025.

Bluesky’s funding round contrasts with Meta: The smaller social platform is gaining ground, but its ad model remains a question.

Bluesky’s funding round contrasts with Meta: The smaller social platform is gaining ground, but its ad model remains a question.

Prime Video may take a stab at streaming news: A successful election night broadcast has the streamer exploring options.

Meta, Amazon join list of companies ditching DEI efforts: Evidence shows consumers reward commitment to social causes, but companies are making political calculations.

T-Mobile sees a $600 million opportunity in Digital OOH: The mobile provider will acquire Vistar Media in a deal hinting at the format’s future.

Social fuels streaming: Netflix invests in BookTok sensation “Twisted Love” as TikTok reshapes publishing and adaptation strategies.

DirecTV and Dish challenge the Disney-Fubo merger: Legal fight over Venu Sports launch highlights antitrust concerns in sports streaming.

Disney will attract major attention at Upfronts: Ad-supported subscribers surpassed 157 million, giving it a leg up over the competition.

Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.

Getty-Shutterstock merger reshapes stock media: Combined strengths in AI, search, and vast content libraries position the new entity for long-term industry dominance.

Will Meta’s moderation pivot hurt brand safety? Possibly, but other safety features and the company’s enormous reach means brands won’t stop spending.

Peacock unveils live advertising features at CES: A busy calendar in 2026 has the company fleshing out its ad capabilities.