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EMARKETER

X issues transparency report to win back advertisers

Article by Jeremy Goldman  |  Sep 26, 2024
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X issues transparency report to win back advertisers
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Data
Cybersecurity
Social Media Ad Spending
United States
Worldwide

The news: Elon Musk’s first transparency report for X, formerly Twitter, highlights significant changes in content moderation under his leadership.

  • The platform suspended 5.3 million accounts and flagged over 10 million posts in the first half of 2024, per the report.
  • X’s compliance with government takedown requests also surged, with 71% of requests granted, up from 40% before Musk’s October 2022 purchase.

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