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Election advertising is going to CTVs, but social media is still seeing millions

Article by Daniel Konstantinovic  |  Sep 20, 2024
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Election advertising is going to CTVs, but social media is still seeing millions
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Topics
Politics
Connected TVs
Social Media Ad Spending
United States

The news: The Kamala Harris campaign has spent 20 times as much as the Trump campaign on Meta platforms, The New York Times reports. The spending gap marks a significant shift in how the former president, who spent heavily on social media ads in 2016 and 2020, is approaching this year’s advertising.

  • Harris spent $12.2 million on Facebook and Instagram in the week surrounding the most recent presidential debate, versus just $611,228 from Trump. Harris is outspending on Google ads (including YouTube) as well, devoting $25.7 million to battleground states versus Trump’s $12.8 million.
  • Strapped for cash due to ongoing litigation, the Trump campaign has opted to reach digital audiences by joining with popular YouTube and Twitch creators.

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