How much information is Google collecting on users? It seems even company employees don’t know, according to court documents unveiled via a class-action privacy suit.

Paramount’s restructuring and layoffs bely their challenged market position: Pluto TV and Paramount+ are attractive streaming assets, but may not be enough to help them increase market share.

Five consecutive months of lower ad spending: The US ad industry is approaching a milestone for reduced spending, but the market will grow overall.

NBCU announces Currency Council: The future of measurement is multicurrency—and the media giant continues to take a leadership role.

Nielsen suspension remains as rivals try to capitalize: The monopolistic measurement player will be hard to oust, given how much money is at stake.

Search engine marketing costs are on the rise in 21 of 23 industries: New analysis finds that Google Ads are getting more expensive.

YouTube’s ad frequency capping solution should help campaign ROI: The video giant cites data suggesting advertisers can earn better returns by showing fewer ads.

Disney’s blockbuster streaming numbers aren’t cutting it: Despite a whopping 12.1 million subscribers, investor pressure is pushing Disney to dramatically increase ARPU.

Popularity with Gen Z isn’t enough to stop a US reorg at TikTok: With ad sales slowdown looming, the company is shuffling leadership and hoping social commerce moves pay off.

Pro soccer will mark Apple’s first foray into live TV ads: Apple TV+ is one of the last streaming ad holdouts, and the company is honing in on ad revenues.

Twitter chaos gives fuel to alternative app: Despite Mastodon’s recent gains, its limitations won’t bring widespread adoption.

As political advertising grows, social media's role has evolved: More ad collars are flowing to CTV now, though campaigns are approaching influencers to support candidates.

Airbnb doesn’t need performance marketing: The company’s shift away from search in 2019 has helped, but not everyone can replicate it.

What’s the best way to monetize a newsletter? Publishers are benefitting from the newsletter boom, but repeating mistakes from the past.

Warner Bros. Discovery earnings demonstrate the conglomerate’s tricky position: It can’t invest enough to right its ship considering its crushing debt.

Amazon announces an advertising hiring freeze: Its ad business is growing healthily, but a tepid holiday season is making it slow its roll.

YouTube will soon sell subscriptions to other streamers: Major rivals like Netflix and Disney are notably absent as YouTube gears up to take them on.

Google loosens the reins on its clean room: Advertisers now have more freedom with how they can use Google’s first-party data for campaigns.

Apple’s lack of experience managing ads is showing: Its new App Store placements were flooded with gambling ads, prompting a widespread backlash.

Meta faces rocky road to reverse underperformance: Q3 shows revenue outlook weakening as metaverse projects swell expenses.