Roblox’s ad efforts come at a tricky time: A spending downturn, prickly regulatory mood, and unclear in-game ad standards make this a tough space to navigate.
The digital ad industry is under regulatory scrutiny: Reforms laid out by the Biden administration focus on the use of personal data for advertising purposes.
Leaked memo gives insight into Snap’s future: Older users, enterprise AR, and Snapchat+ growth are all part of the puzzle.
Google to crack down on advertisers promoting annoying content: Its new policies could be a win for consumers—not to mention the search giant’s bottom line.
Instagram retreats from social commerce: The move comes a little more than a month after parent company Meta reported its first year-over-year revenue decline this quarter.
Triller’s in trouble: Despite a $200 million raise, legal turmoil has eliminated any comparisons to TikTok.
Disney looks to emulate Amazon with membership offering: The entertainment giant could also advance its flywheel by introducing in-app commerce for Disney+ and improving cross-selling opportunities.
Even The Washington Post feels the ad downturn: Long-standing problems with digital publishing are combining with lower ad spending to create a perfect storm for the industry.
At long last, you can edit your tweets: Well, you can if you’re a Twitter Blue subscriber, that is.
US marketing tech spending to top $20 billion this year: Growth reflects increased importance of using data to improve customer experience.
Sony expands its empire into mobile: Its latest acquisition will be a testing ground for in-game ads and mobile service games.
TikTok and YouTube are taking short-form video to CTVs: Strong viewer growth is making TV screens the next battleground for digital video dominance.
TikTok sees an opportunity in local content: The video app is testing a new feed that displays algorithmically recommended videos made in your area.
Twitter employee departures accelerate as Musk drama wears on: Uncertainty over company direction and stalled growth initiatives could be a turnoff to advertisers as well.
Instagram is jealous of BeReal’s attention: But if it wants to copy the newer app’s core features, its own reputation and clutter will get in the way.
Apple’s return to work revolt reveals the complexity of future of work: A possible recession might change things dramatically
Zuckerberg’s slipup is a bad omen for its metaverse: Meta’s CEO shared an ugly photo of its metaverse platform that kicked off a week of mockery and concern.
Roku’s in a “Weird” situation: When your best chance to grow is a “Weird Al” Yankovic biopic, things can’t be going that well.
Netflix’s ad-supported plans have an image problem: Concerns are swirling about the value of its upcoming subscription tier.
Streaming hits a major milestone: Time spent streaming beat out broadcast and cable for the first time ever last month.
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