Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing
Roblox will be one of the first major platforms to launch in-game ads

Roblox will be one of the first major platforms to launch in-game ads

Article
Sep 13, 2022

Roblox’s ad efforts come at a tricky time: A spending downturn, prickly regulatory mood, and unclear in-game ad standards make this a tough space to navigate.

White House’s Big Tech reforms are a warning shot to the ad industry

Article
Sep 12, 2022

The digital ad industry is under regulatory scrutiny: Reforms laid out by the Biden administration focus on the use of personal data for advertising purposes.

It will be difficult to renew Snapchat’s fortunes—but Snap has a plan

Article
Sep 09, 2022

Leaked memo gives insight into Snap’s future: Older users, enterprise AR, and Snapchat+ growth are all part of the puzzle.

Google’s new rules against intrusive ads are a win-win for consumers and the search giant alike

Article
Sep 08, 2022

Google to crack down on advertisers promoting annoying content: Its new policies could be a win for consumers—not to mention the search giant’s bottom line.

Instagram pivots away from social commerce to sharpen its focus on advertising

Instagram pivots away from social commerce to sharpen its focus on advertising

Article
Sep 08, 2022

Instagram retreats from social commerce: The move comes a little more than a month after parent company Meta reported its first year-over-year revenue decline this quarter.

As TikTok amasses users, Triller amasses lawsuits

Article
Sep 06, 2022

Triller’s in trouble: Despite a $200 million raise, legal turmoil has eliminated any comparisons to TikTok.

‘Disney Prime’ could be on the way as the entertainment giant pursues a membership offering

‘Disney Prime’ could be on the way as the entertainment giant pursues a membership offering

Article
Sep 02, 2022

Disney looks to emulate Amazon with membership offering: The entertainment giant could also advance its flywheel by introducing in-app commerce for Disney+ and improving cross-selling opportunities.

The Washington Post floats laying off staff as ad revenues shrink

Article
Sep 01, 2022

Even The Washington Post feels the ad downturn: Long-standing problems with digital publishing are combining with lower ad spending to create a perfect storm for the industry.

Twitter Blue should get a subscriber boost thanks to Twitter’s long-awaited edit feature

Article
Sep 01, 2022

At long last, you can edit your tweets: Well, you can if you’re a Twitter Blue subscriber, that is.

US marketing technology set to surpass $20 billion for the first time ever

Article
Sep 01, 2022

US marketing tech spending to top $20 billion this year: Growth reflects increased importance of using data to improve customer experience.

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Sony’s mobile game acquisition is an opportunity for in-game ads

Article
Aug 30, 2022

Sony expands its empire into mobile: Its latest acquisition will be a testing ground for in-game ads and mobile service games.

TikTok and YouTube will increasingly be competing for CTV ad dollars

TikTok and YouTube will increasingly be competing for CTV ad dollars

Article
Aug 26, 2022

TikTok and YouTube are taking short-form video to CTVs: Strong viewer growth is making TV screens the next battleground for digital video dominance.

TikTok dips into local content with a ‘Nearby’ video feed

TikTok dips into local content with a ‘Nearby’ video feed

Article
Aug 25, 2022

TikTok sees an opportunity in local content: The video app is testing a new feed that displays algorithmically recommended videos made in your area.

Twitter’s Elon Musk and whistleblower drama is affecting its personnel—and advertising ambitions

Twitter’s Elon Musk and whistleblower drama is affecting its personnel—and advertising ambitions

Article
Aug 25, 2022

Twitter employee departures accelerate as Musk drama wears on: Uncertainty over company direction and stalled growth initiatives could be a turnoff to advertisers as well.

Instagram’s newest copycat target is BeReal

Instagram’s newest copycat target is BeReal

Article
Aug 24, 2022

Instagram is jealous of BeReal’s attention: But if it wants to copy the newer app’s core features, its own reputation and clutter will get in the way.

Marketing execs feel a recession can help them win back-to-office tug of war with employees

Marketing execs feel a recession can help them win back-to-office tug of war with employees

Article
Aug 24, 2022

Apple’s return to work revolt reveals the complexity of future of work: A possible recession might change things dramatically

Fortnite is blowing Zuckerberg’s metaverse vision out of the water

Fortnite is blowing Zuckerberg’s metaverse vision out of the water

Article
Aug 23, 2022

Zuckerberg’s slipup is a bad omen for its metaverse: Meta’s CEO shared an ugly photo of its metaverse platform that kicked off a week of mockery and concern.

Roku’s turning to original content to grow—but it’s an uphill battle

Article
Aug 23, 2022

Roku’s in a “Weird” situation: When your best chance to grow is a “Weird Al” Yankovic biopic, things can’t be going that well.

Is the value of a Netflix subscription diminishing?

Is the value of a Netflix subscription diminishing?

Article
Aug 19, 2022

Netflix’s ad-supported plans have an image problem: Concerns are swirling about the value of its upcoming subscription tier.

Streaming viewership passed cable for the first time ever in July

Streaming viewership passed cable for the first time ever in July

Article
Aug 19, 2022

Streaming hits a major milestone: Time spent streaming beat out broadcast and cable for the first time ever last month.

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