Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing
Publishers are torn on how to monetize newsletters

Publishers are torn on how to monetize newsletters

Article
Nov 07, 2022

What’s the best way to monetize a newsletter? Publishers are benefitting from the newsletter boom, but repeating mistakes from the past.

Will Warner Bros. Discovery have too much debt and not enough content?

Article
Nov 04, 2022

Warner Bros. Discovery earnings demonstrate the conglomerate’s tricky position: It can’t invest enough to right its ship considering its crushing debt.

Amazon’s ad business is profitable, but it’s freezing hiring anyway

Amazon’s ad business is profitable, but it’s freezing hiring anyway

Article
Nov 03, 2022

Amazon announces an advertising hiring freeze: Its ad business is growing healthily, but a tepid holiday season is making it slow its roll.

YouTube is launching a streaming subscription hub, taking on Roku and Amazon

Article
Nov 02, 2022

YouTube will soon sell subscriptions to other streamers: Major rivals like Netflix and Disney are notably absent as YouTube gears up to take them on.

Google lets advertisers have more control over its clean room

Google lets advertisers have more control over its clean room

Article
Nov 01, 2022

Google loosens the reins on its clean room: Advertisers now have more freedom with how they can use Google’s first-party data for campaigns.

Apple’s new ad placements immediately caused a brand safety crisis

Article
Oct 31, 2022

Apple’s lack of experience managing ads is showing: Its new App Store placements were flooded with gambling ads, prompting a widespread backlash.

After a weak Q3, Meta has a very narrow path to right its ship

Article
Oct 27, 2022

Meta faces rocky road to reverse underperformance: Q3 shows revenue outlook weakening as metaverse projects swell expenses.

Apple wants a cut of social media’s ‘boosted’ post revenues

Apple wants a cut of social media’s ‘boosted’ post revenues

Article
Oct 26, 2022

Apple is demanding 30% of promoted post transactions: The App Store now says promoted posts should be treated as in-app purchases in a not-so-subtle attack against Meta.

Apple Music and Apple TV+ both see price hikes, as consumers debate whether or not to cut back on services

Apple Music and Apple TV+ both see price hikes, as consumers debate whether or not to cut back on services

Article
Oct 25, 2022

Apple's streaming price hikes test their brand equity: The tech giant's audio and video services are getting more expensive; will consumers grin and bear it?

Google puts Chrome users in control of their ad experience

Google puts Chrome users in control of their ad experience

Article
Oct 24, 2022

Google wants users to customize their ad experience: A new hub lets users opt out of personalized ads entirely, but it’s more of an olive branch to regulators than anything.

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Snap’s losses nearly quintupled in Q3

Snap’s losses nearly quintupled in Q3

Article
Oct 21, 2022

Another brutal quarter for Snapchat: The company’s repeated failure to garner ad interest has left it in a bleak position with an uncertain future.

TikTok tries to help usher in an age of machine learning advertising

TikTok tries to help usher in an age of machine learning advertising

Article
Oct 21, 2022

TikTok pushes an AI advertising product: The app’s strong position is letting it experiment with machine learning to court advertisers big and small.

How Roe v. Wade’s reversal affected advertising

How Roe v. Wade’s reversal affected advertising

Article
Oct 20, 2022

Roe's reversal has had a huge impact on the ad world: The Supreme Court’s decision has eroded trust in brands and kickstarted regulator crackdowns on advertising.

Netflix survives its final ads-free quarter with a return to subscriber growth

Article
Oct 19, 2022

Netflix just released its final ads-free earnings report: It's the last time the focus will be on subscribers over revenue.

TikTok is going after podcasting—and it’s all YouTube’s fault

Article
Oct 18, 2022

TikTok’s latest target is podcasts: YouTube’s success with the format tipped off the short-form video app to an opportunity for incremental growth.

TikTok’s creator marketplace push is likely to capture more of advertisers’ budgets

TikTok’s creator marketplace push is likely to capture more of advertisers’ budgets

Article
Oct 17, 2022

TikTok signals creators are central to its courtship of advertisers: The platform announces a number of updates, with its creator marketplace upgrades being most significant.

Advertising industry has worst job loss in 19 months

Advertising industry has worst job loss in 19 months

Article
Oct 14, 2022

The ad industry lost 8,700 jobs last month: Legal, tech, and economic issues have created a perfect storm that the industry will struggle to crawl out of.

Hispanic Heritage heartache: Brands fall short in efforts to woo an underserved, growing demographic group

Hispanic Heritage heartache: Brands fall short in efforts to woo an underserved, growing demographic group

Article
Oct 14, 2022

Hispanic Heritage Month saw many swings and misses: A powerful and growing consumer group continues to be underserved by the marketing community. What could go wrong?

Even Apple TV+ is thinking about ads now

Article
Oct 13, 2022

With Apple TV+, ad-supported streaming becomes the norm: Apple’s service is one of the last to hop on the AVOD trend, but its ad ambitions go much further.

Netflix strikes measurement deal with DoubleVerify, Integral Ad Science

Netflix strikes measurement deal with DoubleVerify, Integral Ad Science

Article
Oct 12, 2022

Netflix brings on third-party ad measurement partners: The streamer is trying to ease concerns about its effectiveness and unusually high CPMs.

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