Elon Musk doesn’t own Twitter, but he partially owns its Q2 results: The Tesla CEO has been a headwind factoring into the platform's weak Q2 results.

Amazon, Twitter, and HBO Max are all dealing with fraud: Spam and fakery are affecting multiple facets of the digital economy.

Netflix losses deepen as it bets on an ad-supported future: An early 2023 ad launch is good news for marketers, but may not be enough to reverse churn.

Netflix is the perfect testing ground for Microsoft’s adtech: The tech giant lacked a high-demand, growing catalog of content to flesh out its ad offerings.

The ad industry braces for a rocky economy: The industry is anxiously watching consumer spending as purse strings tighten.

ByteDance looks to extend its app hits and take on a rival: TikTok’s owner launches recommendation app Kesong in the China market to challenge Tencent.

CTV and upper-funnel campaigns see the biggest cuts: Economic uncertainty is causing advertisers to pull back their spending.

Netflix announces its long-awaited ad partner: The streamer’s partnership with Microsoft will ease anxiety about its rushed ad-supported tier.

Automakers reel in ad spending as the economy tightens: TV spend saw a major dip in June but has opportunities to recover.

The streaming advertising race just got tighter: A partnership between Disney and The Trade Desk could reshape the streaming landscape.

Is now really the time for that metaverse campaign? Playboy and the Care Bears seem to think so, economic outlook be darned.

Prime Day swoops in to fill the personal data vacuum: The two-day sales event is a chance for Amazon to eat up more of the digital ad market.

T-Mobile’s App Insights is a learning moment for advertisers: The new tracking program has been called creepy as consumers protect their personal data.

Could influencers help mitigate against slowing Prime Day sales? Amazon is incorporating “creator houses” into its plans for this week’s sale.

YouTube gains views on connected TVs: Our look at quarterly digital video trends also shows midterm elections are boosting local TV ad spending.

Younger generations expect quick responses from brands: Gen Zers and millennials prefer text messaging over email with brands to facilitate faster communication.

Meta’s going back to basics: The social giant is one of many major companies tasked with focusing on key priorities in the second half of the year.

Apple TV+ competes on quality: Meanwhile, Prime Video is adjusting its strategy, while Disney+ maintains the status quo.

Will influencer marketing spending face budget cuts? Some sectors hit by economic turmoil could take a hit, but overall growth looks poised to continue.

Industries focus on savings and comfort as inflation bites: Marketers design messaging to help consumers cope with higher prices.