Leisure travel is picking up, but economy clouds outlook: Inflation, continued COVID-19 challenges raise concern about longer-term demand.

Social platforms struggle to contain violent footage, misinformation: Two recent mass murders have exposed longstanding cracks in harmful content policies.

Snap’s investor warning is a worrying sign for social media: The ad-relient industry is feeling the effects of piling changes and weakening economic conditions.

Seeing is believing: Our quick explainer video gives you insight into what the metaverse is all about.

TikTok kills two birds with one stone: The platform needs to court advertisers and become the most creator-friendly social platform. Its new initiative could do both.

Netflix is playing catchup with its younger competitors: The platform began building livestream capabilities while competitors launch completed products.

Brands and retailers increasingly focus on DEI initiatives: Target’s $25 million in paid media to diverse-owned/founded firms is the latest in a number of corporate commitments.

Brands are unsure how—or if—to speak out about abortion: Some firms have taken strong stances, while others consider how to respond.

Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.

Netflix speeds up its ad rollout, but uncertainty still swirls: An internal note shows Netflix preempting concerns that rushed ads could harm its brand.

Advertisers and platforms identify Hispanic media as a growth opportunity: TelevisaUnivision, NBCUniversal, and Canela are among the players looking to strengthen their relationships with this demographic group.

Cost-cutting and layoffs could hurt employer branding: Companies risk losing their employer reputations as they scale back to protect profitability.

Elon Musk isn’t trying to calm Twitter advertisers: The billionaire may be taking over as interim CEO once the deal closes, which is raising buyers’ anxiety.

Gaming’s labor problem could affect its brand opportunities: The industry is experiencing rapid consolidation, but workers are pushing back.

Agencies spy an opportunity in the metaverse: WPP is partnering with Epic Games on a new initiative for that very reason.

Two years in, Meta’s latest ecommerce effort fails to resonate: Ecommerce could soften the blow to its ad business, but it’s struggling to catch on.

Word of mouth trumps advertising: Intuit’s TurboTax massive deceptive ad settlement reflects a growing lack of trust consumers have in advertising.

Virtual product placements are about to become big business: Both Amazon and NBCUniversal touted new ad units during the NewFronts.

Apple’s shift away from tech doesn’t come at the expense of its brand: Once known for its sleek hardware, Apple is now focusing on media.