TikTok swoops in to fill the addressability drought: D2C brand spending increased 231%, but its lead won’t last forever.

Streamers won't sacrifice their brands for sports rights: Disney is keeping gambling at arm’s length while Apple and Amazon run from a Saudi golf deal.

YouTube tests user patience: Some viewers are being treated to as many as 10 consecutive ads that can’t be skipped.

Is there user demand for social audio? Results are mixed, but Amazon is pressing on with a creator fund for audio app Amp.

Our exclusive TikTok interview: Global head of marketing science Jorge Ruiz talks about hitting the right ad frequency and navigating privacy concerns.

Showtime’s time may be over: Parent company Paramount is looking to consolidate its streaming brands under one flagship service.

Advertisers should worry more about regulation than cookie depreciation: A report from the IAB calls out legislation as the biggest threat to signal loss.

Roblox’s ad efforts come at a tricky time: A spending downturn, prickly regulatory mood, and unclear in-game ad standards make this a tough space to navigate.

The digital ad industry is under regulatory scrutiny: Reforms laid out by the Biden administration focus on the use of personal data for advertising purposes.

Leaked memo gives insight into Snap’s future: Older users, enterprise AR, and Snapchat+ growth are all part of the puzzle.

Google to crack down on advertisers promoting annoying content: Its new policies could be a win for consumers—not to mention the search giant’s bottom line.

Instagram retreats from social commerce: The move comes a little more than a month after parent company Meta reported its first year-over-year revenue decline this quarter.

Triller’s in trouble: Despite a $200 million raise, legal turmoil has eliminated any comparisons to TikTok.

Disney looks to emulate Amazon with membership offering: The entertainment giant could also advance its flywheel by introducing in-app commerce for Disney+ and improving cross-selling opportunities.

Even The Washington Post feels the ad downturn: Long-standing problems with digital publishing are combining with lower ad spending to create a perfect storm for the industry.

At long last, you can edit your tweets: Well, you can if you’re a Twitter Blue subscriber, that is.

US marketing tech spending to top $20 billion this year: Growth reflects increased importance of using data to improve customer experience.

Sony expands its empire into mobile: Its latest acquisition will be a testing ground for in-game ads and mobile service games.

TikTok and YouTube are taking short-form video to CTVs: Strong viewer growth is making TV screens the next battleground for digital video dominance.

TikTok sees an opportunity in local content: The video app is testing a new feed that displays algorithmically recommended videos made in your area.