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This election cycle, political advertisers increasingly turned to CTV and influencers to reach audiences

Article by Jeremy Goldman  |  Nov 8, 2022
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This election cycle, political advertisers increasingly turned to CTV and influencers to reach audiences
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Topics
Politics
Digital Ad Spending
Influencer Marketing
United States

The news: As US political advertising in the 2022 midterms surpasses even the 2020 presidential elections, social media has officially taken a back seat to streaming.

  • Money was spent on social platforms to influence the vote, but more than ever before, it’s going to under-regulated influencers.

Evolution away from social media: Despite its slowing ad business, Meta has decided that political ads aren’t where the future lies.

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